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  • Juan Salazar
  • Branding

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The Brand Experience Playbook For 2018

The Post-Digital Rules Of Brand Building

In the age of the customer, CMOs have a steep hill to climb in building their brands with distracted, empowered customers. In this new era, CMOs must shift from a company-centric approach of...

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  • Report Emotions Fuel Your Brand Energy

    Business Case: The Brand Experience Playbook
    June 27, 2017 | Dipanjan Chatterjee, James L. McQuivey, Gina Fleming

    Consumers are changing, experiences are changing, and brands have to change with them. In this environment of upheaval, existing brand measures are useful but insufficient. Forrester has applied...

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