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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report The People Playbook: Coach And Enable To Create Conditions For Success

    Leverage Proven Approaches To Maximize Your People Strategy
    May 6, 2021 | Katy Tynan

    The decision to pursue a strategy of customer obsession begins with senior leadership, but the execution of that strategy involves aligning and changing behaviors across the entire organization....

  • Report Educate And Encourage: Two Keys To Culture Transformation

    Conduct Culture Work That Realizes Your Company's Expression Of Customer Obsession
    May 4, 2021 | Angelina Gennis

    Customer-obsessed cultures don't happen accidentally. They form when employees behave in accordance with a company's strategy and target expression of customer obsession. This report explains how...

  • Report Scale Your Experience Design Practice

    Intermediate Level: Design Practices For CX Transformation
    April 16, 2021 | Gina Bhawalkar, Andrew Hogan

    This report about experience design (XD) — one of the six competencies of customer experience (CX) — is for XD leaders who have established a solid practice, so their companies already follow an...

  • Report Evolve Your Experience Design Practice

    Advanced Level: Design Practices For CX Transformation
    April 16, 2021 | Gina Bhawalkar, Andrew Hogan

    This report about experience design (XD) — one of the six competencies of customer experience (CX) — is for XD leaders who have scaled up their practice, so their companies: 1) follow an effective...

  • Report Establish Your Experience Design Practice

    Beginner Level: Design Practices For CX Transformation
    April 16, 2021 | Gina Bhawalkar, Andrew Hogan

    This report about experience design (XD) — one of the six competencies of customer experience (CX) — is for CX transformation leaders whose companies don't yet follow an effective and documented...

  • Report A European Perspective On The Future Of Work For 2021

    Use Employee Experience To Navigate The Ongoing Pandemic Crisis

    European business leaders' hopes of a return to normal in 2021 are slowly fading away. Vaccines will roll out at different speeds across Europe, forcing firms to design and implement tailored local...

  • Report Build A Values Strategy Now To Create Long-Term Sustainable Growth

    COVID-19 Changed The Spending Behaviors Of Australian Consumers
    April 13, 2021 | Riccardo Pasto

    Australian consumers are embracing brands that align with their own personal values and beliefs. Disruptive events like bushfires and the COVID-19 pandemic have accelerated this trend; consumers...

  • Report The Spain Auto And Home Insurers Customer Experience Index, 2020

    How Spanish Auto And Home Insurers Earn Loyalty With The Quality Of Their Experience
    April 5, 2021 | Oliwia Berdak, Clarissa Skinner, Luis Deya

    Seguros Catalana Occidente tops Forrester's Spain auto and home insurance CX Index rankings, edging ahead of seven mediocre, undifferentiated competitors. But with a CX Index score that is just OK,...

  • Report The France Auto And Home Insurers Customer Experience Index, 2020

    How French Auto And Home Insurers Earn Loyalty With The Quality Of Their Experience
    March 24, 2021 | Oliwia Berdak, Clarissa Skinner, Luis Deya

    MAIF once more tops Forrester's France auto and home insurance CX Index rankings, edging ahead of seven mediocre, undifferentiated competitors. MAIF rewrote its mail communication and trains its...

  • Report The Italy Auto And Home Insurers Customer Experience Index, 2020

    How Italian Auto And Home Insurers Earn Loyalty With The Quality Of Their Experience
    March 22, 2021 | Oliwia Berdak, Clarissa Skinner, Luis Deya

    Allianz tops Forrester's Italy auto and home insurance Customer Experience Index (CX Index™) rankings, edging ahead of six mediocre, undifferentiated competitors. Allianz provides 19 positive...

  • Report The UK Auto And Home Insurers Customer Experience Index, 2020

    How UK Auto And Home Insurers Earn Loyalty With The Quality Of Their Experience
    March 18, 2021 | Oliwia Berdak, Clarissa Skinner, Luis Deya

    How well do leading UK auto and home insurers earn loyalty with the quality of their customer experience (CX)? We reveal the complete rankings of six auto and home insurance brands in the UK that...

  • Report The Design Industry, 2021

    March 18, 2021 | Andrew Hogan

    This report estimates the size of the global design industry in 2021. The industry is in the middle of a surge in interest and activity from both buyers and providers of design technology and...

  • Report The State Of CX Management Maturity, 2020

    The Benchmark Report In The CX Transformation Playbook
    March 16, 2021 | Rick Parrish

    A track record of providing high-quality customer experience (CX) is no guarantee of future CX success — especially in the wake of the COVID-19 pandemic, which turned traditional customer behavior...

  • Report Vaccines Will Not Accelerate Travel Unless There Is Order And Collaboration

    The Victory Over COVID-19 Will Remain Elusive As Long As We Don't Have Order
    March 16, 2021 | Tom Mouhsian

    2020 has passed, and the world is preparing to shift to the pandemic eradication phase in the new but unstable normal. The good news is that 2021 provides a glimmer of hope: vaccines to fight...

  • Report Your CX Vision: How To Create A Customer Experience Vision To Guide Transformation

    March 15, 2021 | Angelina Gennis

    A customer experience (CX) vision is a clear and concise statement a company uses internally to educate and align everyone from the C-suite on down about the overall experience it aspires to...

  • Report Advance Your CX Prioritization With Forrester's Modeling Tool

    Advanced Level: Prioritization Practices For CX Transformation
    March 12, 2021 | Judy Weader

    Advanced customer experience (CX) prioritization practices use complex models with multiple granular inputs that are weighted and scored to triangulate to the decision of which items to do and in...

  • Report Bridge The Gap Between Current- And Future-State Journeys

    Use Gap Analysis To Bring Future-State Journeys To Fruition
    March 8, 2021 | Kelly Price

    Many customer experience (CX) professionals struggle to deliver on future-state journeys because of obstacles ranging from paralyzing complexity to unforeseen internal barriers. Where to start?...

  • Report Evolve Your Culture Work Practice

    Advanced Level: Culture Practices For CX Transformation
    March 5, 2021 | Angelina Gennis

    This report about culture work — one of the six competencies of customer experience (CX) — is for CX transformation leaders whose companies: 1) follow an effective and documented process for how to...

  • Report Establish Your Culture Work Practice

    Beginner Level: Culture Practices For CX Transformation
    March 5, 2021 | Angelina Gennis

    This report about culture work — one of the six competencies of customer experience (CX) — is for CX transformation leaders whose companies don't yet follow an effective and documented process for...

  • Report Scale Your Culture Work Practice

    Intermediate Level: Culture Practices For CX Transformation
    March 5, 2021 | Angelina Gennis

    This report about culture work — one of the six competencies of customer experience (CX) — is for CX transformation leaders whose companies already follow an effective and documented process for...

  • Report Gauge Your CX Management Maturity

    The Assessment Report In The CX Transformation Playbook
    March 1, 2021 | Rick Parrish

    Customer experience (CX) transformations require a methodical approach that ensures thousands of people can work together to consistently produce the right experiences across scores of channels....

  • Report How To Establish A CX Measurement Program

    Beginner Level: Measurement Practices For CX Transformation
    February 25, 2021 | Faith Adams, Maxie Schmidt-Subramanian

    Customer experience (CX) transformation requires companies to quantify experience quality and its link to the organization's overall metrics. To do this, CX leaders must establish robust...

  • Report Elevate And Scale Your CX Measurement Program

    Intermediate Level: Measurement Practices For CX Transformation
    February 25, 2021 | Maxie Schmidt-Subramanian

    Once customer experience (CX) pros have established a program for measuring CX in one area of their organization, they are ready to move the measurement program to the intermediate level. This...

  • Report Three Imperatives For Advanced CX Measurement Programs

    Advanced Level: Measurement Practices For CX Transformation
    February 24, 2021 | Maxie Schmidt-Subramanian

    Once customer experience (CX) transformation leaders have evolved and scaled their CX measurement program, they need to further advance its effectiveness and efficiency. This report lays out three...

  • Webinar Foster A Fruitful Collaboration Between Design And Agile Teams

    February 24, 2021 | Karine Cardona-Smits, Jeff Lash

    Design and agile teams can build better products faster — together. But even the best-intended teams can struggle to find common ground. During this webinar, we uncover the common challenges...

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