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  • Report Amazon Invades Banking: Here's What You Should Do

    Banks Must Adapt To A Platform-Dominated World

    Amazon's power to disrupt is unprecedented: The company only needs to say it's thinking about offering a particular product or service, and existing market players start sweating. So when The Wall...

  • Report Forrester Data: Online Grocery Retail Forecast, 2017 To 2022 (Global)

    ForecastView Document
    March 28, 2018 | Satish Meena

    With more than $5 trillion in sales at stake in the grocery category, both offline and online retailers are fighting for their share of the biggest prize in retail. As consumers begin to embrace...

  • Report Digitally Impacted Retail Sales In 2018: Still Only Half Of Retail

    Highlights From The Forrester Data: Digital-Influenced Retail Sales Forecast, 2017 To 2022 (US)
    March 26, 2018 | Sucharita Kodali

    Half of US retail sales are now digitally impacted. Forrester expects this figure to grow to 58% by 2022. While mobile and omnichannel adoption influence digital impact, industries like grocery...

  • Report Apocalypse, Schmapocalypse: What's Really Happening In Retail

    January 8, 2018 | Sucharita Kodali

    Despite all the press about the supposed impending doom in retail, we believe digital business strategy executives should take a more realistic (and pragmatic) overview of the state of the...

  • Report The Forrester Retail Wave™: US Mobile Web, Q4 2017

    The Functionality And Usability Gap Widens Among Top Retailers' Mobile Websites
    October 26, 2017 | Brendan Miller, Jennifer Wise

    The mobile web is becoming many retailers' most visited digital channel, yet it converts at an average of just 1% — less than both desktop web and mobile apps. To increase mobile web conversion,...

  • Report Half Of B2C Online Retail Spend Came From Marketplaces In 2016

    ForecastView Document
    September 11, 2017 | Michael O'Grady

    Marketplaces are taking an increasing share of B2C online retail sales: Half of B2C online retail spend came from marketplaces in 2016. This report uses Forrester Data's Online Marketplace Tracker...

  • Report Brief: US Retail eCommerce: Readjust Continually To Combat Amazon

    Highlights From The US Online Retail Forecast: 2016 To 2021
    August 22, 2016 | Sucharita Kodali

    This brief, intended for eBusiness leaders, outlines the drivers of online retail sales growth in the US and the challenges the industry faces in the years to come. It updates Forrester's...

  • Report Examining The Mobile Pathways Of US Shopping Websites

    A Forrester Data Snapshot
    June 16, 2016 | Nicole Dvorak

    Smartphone owners often navigate from one mobile destination to the next in a single session. Mobile pathways analysis explores the popular destinations customers visit right before and after your...

  • Report Polishing Up Your Products — Why PIM Really Matters

    Telling A Consistent And Engaging Product Story Is Imperative
    November 19, 2014 | Peter Sheldon

    For decades, product data has been the lifeblood of many large enterprises. Now, in the age of the customer, eBusiness leaders and marketers are critically reliant not only on their product data,...

  • Report Why Shoppers Buy At General Merchants

    North American Consumer Technographics®: Uncovering The Drivers Of Repeat Online And Offline Purchase
    April 4, 2014 | Gina Fleming

    Consumers today have a myriad of choices when deciding where to shop. The age of the customer is in full swing, and to best serve existing and potential customers, companies need to be...

  • Report The State Of Canadian Online Retail — 2013

    April 24, 2013 | Peter Sheldon

    Forrester has partnered with Canada Post and Shop.ca to evaluate the changing trends in online retail in Canada. On paper, the Canadian online retail market has been going through a renaissance,...

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