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The Marketing Measurement And Insights Playbook For 2020

Embrace A Unified Marketing Measurement Standard

Marketers must change their attitude toward measurement: away from passively reviewing post-campaign reports and toward proactively analyzing results and optimizing future marketing plans. To make...

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  • Report What Engagement Means For Media Companies

    Forrester's Framework Measures Four Dimensions Of Engagement
    March 2, 2009 | Sarah Rotman Epps

    Media companies are investing more in social media, video, rich Internet applications, and other initiatives to drive online engagement. But what does engagement really mean for media companies,...

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