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  • Report The New Mobile Mind Shift Index: Global

    Global Consumer Technographics®
    November 25, 2014 | Gina Fleming, Thomas Husson, Josh Bernoff

    Forrester recently introduced its revised Mobile Mind Shift Index (MMSI), a tool that enables marketing leaders to assess their customers' mobile intensity, expectations, and behaviors and then...

  • Report Global Mobile Behaviors, 2012

    Global Consumer Technographics®
    April 24, 2013 | Gina Fleming

    In 2012, the majority of consumers in the US, Asia Pacific, Europe, and Latin America owned a mobile phone. However, the ways in which global consumers use their phone varies across countries....

  • Report Global PC And Broadband Penetration

    A Technographics® Global Overview Document
    June 12, 2012 | Gina Fleming

    The global online population has more than doubled since 2005, but not all countries have reached saturated levels of online penetration. While the majority of consumers in the US, Europe, and...

  • Report Global Mobile Behaviors, 2011

    Global Technographics® Overview: Mobile
    October 19, 2011 | Gina Fleming

    Mobile usage is becoming increasingly prevalent around the globe. The majority of respondents to our surveys in the US, Asia, and Europe own a mobile phone by now, but usage and engagement varies...

  • Report Global Mobile And Online Bankers

    July 26, 2011 | Jacqueline Anderson

    Many financial services firms have been moving transactions out of the branch and into more cost-effective channels in the past few years. The introduction of Internet banking services has gotten...

  • Report A Deep Dive Into Asia Pacific Consumers' Online Behavior

    November 18, 2009 | Olesia Klevchuk

    For the past four years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. This is a dedicated report about Asia Pacific consumers' online behavior aimed at...

  • Report Technographics Insight: Who Buys Mobile Services In Asia Pacific?

    July 31, 2009 | Reineke Reitsma

    This Technographic Insight takes in depth look at mobile usage and activities in Asia. It takes a look at differences in mobile ownership and uses between Asian countries with a focus on mobile...

  • Report Technographics® Insight: Global Mobile Internet And Mobile Content

    July 6, 2009 | Olesia Klevchuk

    This Technographics Insight takes a look at 2009 consumer mobile adoption in North America, Europe and Asia Pacific. It examines the role of a mobile phone in communication, search and...

  • Report Technographics® Survey Highlights: Asia Pacific Technographics Survey, Q4 2008

    February 25, 2009 | Dia Ganguly

    This Techographics Survey Highlight takes a look at Internet adoption across Asia Pacific markets in 2008 It examines Internet usage more closely by looking at online retail, online travel, and...

  • Report Technographics® Insight: Japan And South Korea Continue Their Reign As Global Wireless Leaders

    December 23, 2008 | Dia Ganguly

    The following Technographics Insights reviews the 2008 consumer mobile adoption and activities data in Asia-Pacific with a focus on the global market leaders, Japan and South Korea.

  • Report Technographics® Survey Highlights: Asia Pacific Technographics Survey, Q4 2007

    February 22, 2008 | Dia Ganguly

    This highlight deck summarizes the key findings from Forrester¿s Asia Pacific Technographics® Survey, Q4 2007. This deck covers Internet, mobile, and television adoption, behaviors, and advertising...

  • Report Technographics Survey Highlights: Q1 2007 Asia-Pacific Technographics

    December 27, 2007 | Dia Ganguly

    This highlight deck reviews the key findings from the Q1 2007 Asia Pacific Technographics® Survey. This survey covered questions given to consumers in Asia-Pacific (i.e. Japan, South Korea,...

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