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• Report Forrester Analytics: Social Media Advertising Forecast, 2019 To 2023 (Global)

  ForecastView Document

  August 7, 2019 | Meenakshi Tiwari, Brandon Verblow

  Social is the fastest-growing digital advertising channel globally in the next five years. Marketers must understand what's driving this spend and adjust their spending strategies to match. This...

• Report Forrester Analytics: Social Media Advertising Forecast, 2018 To 2023 (US)

  ForecastView Document

  May 9, 2019 | Brandon Verblow, Jessica Liu

  Social media has provided marketers with some of the most effective tools ever developed for targeting potential customers, and in the process it has garnered a massive share of firms' advertising...

• Forum Consumer Marketing 2019

  Beyond The Direct-To-Consumer Revolution

  April 2, 2019 | New York City | Jim Nail, Anjali Lai, Melissa Parrish

  Direct-to-consumer (DTC) brands have captured consumers’ admiration and loyalty … but most have an unsustainable economic model. Traditional brands are optimized to deliver financial...

• Report Forrester Analytics: Video Advertising Forecast, 2018 To 2023 (US)

  ForecastView Document

  August 6, 2018 | Brandon Verblow

  Consumers are accessing video content across a growing variety of channels. Advertisers can no longer rely on a single channel to deliver their message. For marketers, this forecast offers guidance...

• Report Case Study: How To Transform Advertising Practices To Better Connect With Consumers

  Road Map: The Omnichannel Advertising Playbook

  July 26, 2018 | Susan Bidel, Arleen Chien

  A truly omnichannel advertising strategy requires planning, buying, and optimizing practices that are based on data and supported by technology and partnerships to maximize the customer experience...

• Report Marketing Under GDPR Hinges On Data Governance

  Road Map: The Customer Trust And Privacy Playbook

  July 10, 2018 | Enza Iannopollo, Fatemeh Khatibloo

  The General Data Protection Regulation (GDPR) has changed how B2C marketers and advertisers operate in the European Union (EU). But more privacy regulations are on the horizon, from the US to...

• Report Forrester Analytics: Mobile Advertising Forecast, 2017 To 2022 (US)

  ForecastView Document

  June 26, 2018 | Brandon Verblow, Meenakshi Tiwari

  Mobile advertising is a crucial tool for successful marketers as mobile moments play an increasingly prominent role in consumers' decision-making processes. It is partly for this reason that mobile...

• Report Forrester Analytics: Online Display Advertising Forecast, 2018 To 2023 (US)

  ForecastView Document

  June 4, 2018 | Brandon Verblow

  Given the fragmented nature of the online display advertising market, industry players are increasingly looking for insights to help them navigate this ever-evolving space. For marketers, this...

• Report The Digital Transformation Of Video Advertising Arrives

  Addressable And Advanced TV Buying Hits The Inflection Point

  May 16, 2018 | Jim Nail

  Television advertising has resisted the tide of technological change — until now. The ANA/Forrester Q1 2018 US State Of TV And Online Video Advertising Online Survey shows that adoption of...

• Report Forrester Data: Digital Marketing Tracker, Q3 2017

  ForecastView Document

  December 11, 2017 | Brandon Verblow

  Forrester's Digital Marketing Tracker provides marketers and media professionals with a quarterly update of online advertising revenue trends globally. The tracker captures revenue and user data...