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The Brand Experience Playbook For 2019

Create A Customer-Obsessed Brand Experience

In the age of the customer, CMOs have a steep hill to climb in building their brands with distracted, empowered customers. In this new era, CMOs must shift from a company-centric approach of...

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  • Report Emotions Fuel Your Brand Energy

    Forrester's Framework For Building Brand
    November 19, 2018 | Dipanjan Chatterjee, James L. McQuivey, Juan Salazar

    Consumers are changing, experiences are changing, and brands must change with them. Existing brand measures are useful but insufficient in this environment of upheaval. Forrester has applied its...

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