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Report Net Promoter Benchmarks, 2019 (US)
Net Promoter Scores Of 260 Organizations Across 16 Industries
November 7, 2019 | Maxie Schmidt-SubramanianAlmost half of firms recently surveyed by Forrester use Net Promoter Score (NPS) as a key performance indicator (KPI) for the success of their customer experience (CX) efforts. In this report, we...
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Report The Forrester Banking Wave™: US Mobile Apps, Q2 2019
US Mobile Banking Experiences Are Often Effective, Sometimes Easy, But Rarely Evoke Positive Emotions — Leaders Are Improving All Three
Mobile apps have become the touchpoint of choice for millions of Americans to manage their finances. Digital banking teams need to build mobile banking experiences around customer needs, empowering...
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Report Customer Advocacy 2018: How Advocating For Customers Helps Financial Firms Drive Loyalty
US Customers Rate Their Banks, Credit Card Providers, Insurers, And Wealth Management Firms On Advocacy And Future Purchase Intent
December 24, 2018 | Alyson ClarkeCustomer advocacy — customers' perception that a firm does what's best for them, not just what's best for the firm's own bottom line — is a key driver of loyalty and future purchase intent at...
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Report The US Banking Customer Experience Index, 2018
How US Banks Earn Loyalty With The Quality Of Their Experience
How well do leading banks earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 18 multichannel banks and 10 direct banks that were analyzed...
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Report The Forrester Auto Insurance Wave™: US Mobile Sites, Q2 2018
US Auto Insurers Undermine Their Websites' Rich Functionality With Cumbersome Navigation
To win and retain customers, auto insurers offer mobile websites that let a vehicle owner research and buy their products, as well as get service from them in a moment of need. To gauge how helpful...
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Report The Forrester Banking Wave™: US Mobile Apps, Q2 2018
USAA Leads By Offering Robust Features That Are Easy To Use
Digital business leaders and customer experience professionals at banks have to design, build, and help deliver mobile experiences that assist customers in conveniently achieving their objectives...
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Report Customer Advocacy 2017: How Advocating For Customers Helps Financial Firms Drive Loyalty
US Customers Rate Their Banks, Credit Card Providers, Insurers, And Wealth Management Firms On Advocacy And Future Purchase Intent
January 3, 2018 | Alyson Clarke, Mike ChirokasCustomer advocacy — customers' perception that a firm does what's best for them, not just what's best for the firm's own bottom line — is a key driver of loyalty and future purchase intent at...