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  • Forum CX SF 2019

    The Rise of XD: Master the New Art (and Science) of Experience Design
    October 17, 2019 | San Francisco | Andrew Hogan

    Just what we need: another abbreviation. But this one is for real. Experience design — or XD — is rapidly emerging as the discipline to rule them all. If exceptional CX is the goal, XD...

  • Webinar Medicare Advantage Buyer's Journey And Market Growth

    Wednesday, October 16, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Jeff Becker, Annalise Clayton

    In this webinar, Forrester presents our health insurance buyer's journey told through the lens of Medicare Advantage respondents, uncovering how these consumers shop for and select health plans....

  • Report At A Glance: Master Mobile App Experiences

    A Mobile App Best Practices Series Report
    September 20, 2019 | Jennifer Wise, Michelle Beeson

    Mobile is the dominant digital touchpoint for shoppers around the world. Retailers must improve their mobile apps' usability and functionality to increase the likelihood of more direct sales,...

  • Report The India Customer Experience Index, 2019

    How Brands Build Loyalty With The Quality Of Their Experience
    September 19, 2019 | Amit Bhatia

    How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 39 brands across six industries in the India Customer...

  • Report Now Tech: Trade Promotion Management, Q3 2019

    Forrester's Overview Of 16 Trade Promotion Management Providers
    September 17, 2019 | George Lawrie

    You can use trade promotion management (TPM) to defend market share, attract the next billion consumers, and improve success rates for new product introduction. But to realize these benefits,...

  • Report Evolve Retail Metrics To Measure Omnichannel Performance Effectively

    Use Metrics That Spark Action And Shine A Light On Long-Term Business Health
    September 16, 2019 | Michelle Beeson, Brandon Purcell

    Metrics are a crucial guide for the entire organization about your company's omnichannel progress and what it means to your customer. Most retailer performance dashboards include touchpoint-focused...

  • Report At A Glance: Brands Must Revamp Digital Commerce Strategies

    Learn About Forrester's Research On How Branded Manufacturers Must Re-Evaluate Their Digital Commerce Strategy And Opportunity
    September 11, 2019 | Michelle Beeson, Sucharita Kodali

    Should all brands sell directly to customers online? How should brands work with marketplaces? What does this all mean for existing retail partner and distributor relationships? The sales...

  • Webinar From The US To Asia Pacific: How To Engage Digitally Savvy Luxury Consumers Across The Globe

    September 11, 2019 | Michelle Beeson, Xiaofeng Wang

    Luxury brands still have lots of ground to cover to create the exceptional omnichannel customer experiences that their customers expect. But how do those customer expectations differ across the...

  • Report The US Digital Retailers Customer Experience Index, 2019

    How US Digital Retail Brands Earn Loyalty With The Quality Of Their Experience
    September 9, 2019 | Fiona Swerdlow, Michelle Yaiser

    How well do leading digital retail brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 11 digital retail brands that were analyzed...

  • Report The State Of Digital Banking, 2019

    Landscape: The Digital Banking Strategy Playbook
    September 6, 2019 | Aurelie L'Hostis

    The banking industry has entered a period of unprecedented innovation. While many banks have woken up to the threats, few have embarked on a true digital business transformation. This report...

  • Report Adopt Product Management To Connect Design And Development

    Remedy The Design-Development Disconnect With A Triad Model
    September 6, 2019 | Christopher Condo, Jennifer Wise, Bill Seguin

    Ever since Steve Jobs took the stage and wowed the world with the iPhone, the software market has recognized the importance of experience design (XD). But many application development and delivery...

  • Report Competition Intensifies Among UK Retailers

    September 4, 2019 | Michael O'Grady, George Lawrie

    To survive in an increasingly competitive market, UK retailers need to balance sales and margin growth or to find growth through new retail services. This report uses data from the new Forrester...

  • Webinar Protecting Your Brand On The Rogue Web: E-Control Is Essential

    September 4, 2019 | Sucharita Kodali

    The internet has enabled broad availability of goods and services, but that benefit has become a double-edged sword as brands have grappled with counterfeits, gray market goods, IP violations, and...

  • Report Amazon Will Disrupt The Advertising Ecosystem

    Is Your Company Prepared?
    September 3, 2019 | Collin Colburn

    Amazon Advertising experienced explosive growth in 2018. The advertising industry is abuzz about this new entrant and its chances of taking down the current duopoly, Facebook and Google. This...

  • Report Gauge Your CRM Maturity

    Assessment: The CRM Playbook
    August 30, 2019 | Kate Leggett

    An explosion of channels, new technologies like artificial intelligence, and demanding consumers challenge organizations to reshape the way that they target, acquire, retain, understand, and...

  • Report Now Tech: Product Lifecycle Management, Q3 2019

    Forrester's Overview Of 17 Product Lifecycle Management Providers
    August 29, 2019 | George Lawrie

    You can use product lifecycle management (PLM) to improve innovation success, deliver differentiating customer experience, and reduce time-to-market. But to realize these benefits, you'll first...

  • Report Forrester Infographic: The State Of Voice Assistants, 2019

    An Overview Of Consumer And Enterprise Adoption Of Conversational Interfaces
    August 28, 2019 | Julie A. Ask

    Conversations will evolve into a core element of digital experiences. Voice assistants have been around for years, but they primarily fetch answers to simple questions or control devices. As a...

  • Report eCommerce In Latin America: The Six Growing Markets Retailers Must Know

    Trends In Six Latin American Countries From The Forrester Analytics: Online Retail Forecast, 2018 To 2023 (Latin America)
    August 28, 2019 | Lily Varon

    With a population of over half a billion and two countries that rank among the world's 15 largest economies, Latin America is firmly on the radar of digital business executives looking to expand...

  • Report Consumers Want Convenience, Not Conversations

    Conversational Interfaces Struggle To Deliver Contextual Convenience
    August 21, 2019 | Julie A. Ask, Ian Jacobs

    Consumers want convenience and choice — not conversational interfaces. However, a fear of being left behind still impels digital business leaders to build them. And nearly three-fourths of those...

  • Report The New Commerce Revolution: Off With Their Heads (Or Not!)

    A Loosely Coupled API-Based Architecture Makes It All Possible
    August 13, 2019 | Joe Cicman

    If you're not fluent in headless commerce at this point, you're in a critical state, and vendor sales teams might not even talk with you. No matter your industry, competitors have figured out how...

  • Report Forrester Analytics: Social Commerce Forecast, 2018 To 2023 (China)

    ForecastView Document
    August 12, 2019 | Satish Meena

    Social commerce encompasses every step of purchasing a product through the intermediary of a social media platform. We expect social commerce in China to reach $684 billion by 2023, accounting for...

  • Report Q&A: The Five Most Frequently Asked Questions About Facebook And Libra

    Forrester's Summary Of The Known Knowns And The Known Unknowns
    August 8, 2019 | Martha Bennett

    Since its launch on June 18, 2019, Facebook's initiative to launch a global digital currency, Libra, has rarely been out of the headlines. But what is "Libra?" And what's behind Facebook's claims...

  • Report How To Use Platform Business Models In Financial Services

    Driving Innovation With Platform-Based Strategies
    August 7, 2019 | Jacob Morgan

    Platform business models (e.g., Alibaba, Amazon, and Apple) dramatically improve growth and drive better outcomes for customers. Platform business models also require substantial collaboration with...

  • Report Disruptors Are Helping Customers With Shared Finances While Most Banks Sit On The Sidelines

    People's Interpersonal Financial Relationships Are Complex, But Digital Products And Services Are Revealing Unmet Needs And Opportunities
    August 2, 2019 | Peter Wannemacher

    Shared finances, defined as any situation in which a person acts as an observer of, partner in, or proxy for another person's finances, are an important but often unmet need for millions of...

  • Report The US Last-Mile Landscape Today

    eCommerce's Future Depends On Innovation In Package Delivery
    August 2, 2019 | Sucharita Kodali

    More than 15 billion eCommerce orders were delivered to customers in the US in 2018. Not only are the costs of these shipments increasing, but many of those deliveries are inefficient and generate...

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