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The Marketing Measurement And Insights Playbook For 2020

Embrace A Unified Marketing Measurement Standard

Marketers must change their attitude toward measurement: away from passively reviewing post-campaign reports and toward proactively analyzing results and optimizing future marketing plans. To make...

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  • Report Privacy Concerns Cripple Attribution Measurement

    Changes Force Marketers To Pivot On How They Assess Google Advertising Effectiveness
    October 10, 2018 | Tina Moffett

    The marketing ecosystem is responding to increasing concerns about data ethics and privacy with tighter controls on data sharing. The impact on marketing performance measurement is severe,...

  • Report The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q4 2016

    The Ten Providers That Matter Most And How They Stack Up
    October 11, 2016 | Tina Moffett, Jim Nail

    In our 25-criteria evaluation of marketing measurement and optimization solutions, we identified the 10 most significant providers —Analytic Partners, AOL Convertro, Google, Ipsos MMA, IRI,...

  • Report Benchmark Your Social Marketing Efforts

    February 17, 2016 | Erna Alfred Liousas

    This report details avid marketers' current and planned social media usage across 11 social networks, and their satisfaction with 10 social tactics. B2C marketers should use this benchmark report...

  • Webinar Get To Know The Players In The Cross-Channel Attribution Forrester Wave™

    December 16, 2014 | Tina Moffett

    The cross-channel attribution market is an extremely fragmented list of players across the services and technologies space. Over the past two years, the attribution market has seen a variety of new...

  • Report The Forrester Wave™: Cross-Channel Attribution Providers, Q4 2014

    The Eight Providers That Matter Most And How They Stack Up
    November 7, 2014 | Tina Moffett

    In Forrester's 56-criteria evaluation of cross-channel attribution vendors, we identified the eight most significant cross-channel attribution providers with advanced algorithmic-based models —...

  • Report The State Of Retailing Online 2014: Marketing

    August 22, 2014 | Sucharita Kodali

    This latest report in our series using data from The State Of Retailing Online, a study conducted by Forrester Research, covers interactive marketing benchmarks for online retailers. More...

  • Report Quick Take: Google Acquires Adometry

    Google Acknowledges The Significance Of Measuring The Customer Purchase Path
    May 8, 2014 | Tina Moffett

    On May 6, 2014, Google announced its intent to acquire Adometry, a software-as-a-service (SaaS) cross-channel attribution provider focused on providing deeper insights to marketing and media...

  • Report Benchmark B2B Social Marketing Efforts

    January 13, 2014 | Kim Celestre

    B2B marketers have fully embraced social tactics to help them meet their reach, depth, and relationship objectives. What they don't know is whether their adoption of social tactics is consistent...

  • Report The Forrester Wave™: Interactive Attribution Vendors, Q2 2012

    Visual IQ, Adometry, And ClearSaleing Lead The Category
    April 30, 2012 | Ari Osur

    In Forrester's 45-criteria evaluation of interactive attribution vendors, we identified and analyzed the eight significant providers in this category — Adobe, Adometry, C3 Metrics, ClearSaleing,...

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