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  • Shar VanBoskirk

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The Marketing Measurement And Insights Playbook For 2020

Embrace A Unified Marketing Measurement Standard

Marketers must change their attitude toward measurement: away from passively reviewing post-campaign reports and toward proactively analyzing results and optimizing future marketing plans. To make...

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  • Report The Business Case For Marketing Innovation

    Why Investing In Marketing Innovation Will Grow Your Business
    February 11, 2020 | Shar VanBoskirk

    Business leaders expect marketing to deliver revenue growth, improved customer experiences, and innovative products and services — and all at lower costs. Yet most marketing teams still work with...

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