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  • Marketing Measurement
  • Joanna O'Connell

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The Marketing Measurement And Insights Playbook For 2020

Embrace A Unified Marketing Measurement Standard

Marketers must change their attitude toward measurement: away from passively reviewing post-campaign reports and toward proactively analyzing results and optimizing future marketing plans. To make...

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  • Webinar The Future Of The Third-Party Cookie

    Implications Of Third-Party Cookie Deprecation For Consumer Privacy And The Advertising Technology Ecosystem

    With Chrome, Firefox, and Safari taking active measures to limit or block third-party cookies, what’s in store for B2C marketers? This roundtable discussion examines the future of the...

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