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ForresterNow

FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Webinar How To Build New Digital Products

    Tuesday, October 20, 2020, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Nigel Fenwick, Jeff Lash

    For companies looking to expand revenue through digital capabilities, adding new digital products can seem like an easy option. But building new digital products is fundamentally different from...

  • Report Use Adaptive Intelligence To Power Next-Generation Customer Relationships

    Outside-In Customer Insights Future-Proof Your Marketing Strategy
    July 30, 2020 | Fatemeh Khatibloo, James Staten

    CMOs who want to better understand their customers, market, and competitive landscape can't afford to limit their insights to their first-party data alone. They must instead collect and base their...

  • Webinar Drive Revenue With New Digital Products

    Using The Forrester Wave™
    July 15, 2020 | Nigel Fenwick

    "The Forrester Wave™: Digital Product Development Services, Q2 2020" highlights the services firms working with clients to bring new digital products to market. In this webinar, Nigel Fenwick...

  • Report CMO-CIO Collaboration: Resolving The Paradox

    The Relationship Destined To Maximize Your Business
    August 20, 2019 | Thomas Husson

    Growing customer expectations and the accelerating pace of innovation force CMOs to work closely with their CIO counterparts. While relying on external cloud vendors and investing in shadow IT...