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  • Report Case Study: How To Transform Advertising Practices To Better Connect With Consumers

    July 26, 2018 | Susan Bidel, Arleen Chien

    A truly omnichannel advertising strategy requires planning, buying, and optimizing practices that are based on data and supported by technology and partnerships to maximize the customer experience...

  • Report Predictions 2018: Data Drives Media Disruption

    Who Has Data, And How The Way They Use It Will Determine Success
    November 8, 2017 | Susan Bidel, Collin Colburn, Brigitte Majewski

    The one constant in media since the first display ad ran in 1994 has been change, and 2018 will be no exception. Data — access to it and the collection and use of it — will offer some B2C...

  • Report The State Of Marketing Content Spending

    US Marketers Will Spend 8% Of Their Marketing Programs' Budgets On Content This Year And Digital Agencies Will Benefit
    December 12, 2016 | Ryan Skinner

    Marketing leaders increasingly recognize how content facilitates purchase journeys, customer service, and customer relationships, leading to greater and greater content investment. Marketers will...

  • Report Vendor Landscape: Media Buying Agencies

    Media Agencies Must Provide Value Beyond Buying
    October 6, 2016 | Sarah Sikowitz

    Changes in consumer behavior and technology are driving seismic shifts in media buying. As a result, media agencies try to carve out ways to differentiate — broadening capabilities and moving into...

  • Report Forrester Research Search Engine Marketing Forecast, 2013 To 2018 (US)

    ForecastView Spreadsheet
    August 30, 2013 | Niki Scevak

    Spending on paid search and search engine optimization (SEO) by companies. Paid search split by PC-based and mobile platforms, as well as search volume and revenue per thousand queries. SEO...

  • Report Forrester Research Social Media Forecast, 2013 To 2018 (US)

    ForecastView Spreadsheet
    April 4, 2013 | Jitender Miglani

    Online social media spending by companies, segmented by spending on integrated campaigns, agency fees, display ads on social networks, and technology spending. Includes social spending directed...

  • Report Forrester Research Social Media Forecast, 2012 To 2017 (US)

    ForecastView Spreadsheet
    December 5, 2012 | Niki Scevak

    Online social media spending by companies, segmented by spending on integrated campaigns, agency fees, display ads on social networks, and technology spending. Agency fees spending is broken out by...

  • Report Selecting Digital Media Buying Partners

    How To Get The Right Mix Of Service And Performance
    June 6, 2012 | Joanna O'Connell

    Interactive marketers have more choices than ever when it comes to picking media buying partners. Once dominant, media buying agencies now face stiff competition from a whole host of new...

  • Report Boost Your Content Ecosystem With Video

    How To Use Online Video Content To Drive Results
    May 2, 2012 | Darika Ahrens

    Consumption of online video content is popular and growing. Yet most marketers rely on in-stream advertising as their only marketing approach for online video. This report explains the advantages...

  • Report How To Optimize Your Interactive Agency Roster

    A Process For Improving Agency Relationships In A Complex Landscape
    May 27, 2011 | Sean Corcoran

    Agencies are competing like never before, blurring the lines between agency types, and creating confusion for interactive marketers. Yet interactive marketers don't take the time to attend to their...

  • Report The Search Marketing Vendor Landscape, 2011

    A Guide To Search Marketing Technology And Services Providers
    February 22, 2011 | Shar VanBoskirk

    Companies have a wide array of partners to choose from when managing their search marketing programs. This report provides an overview of many of the vendors currently serving this space, including...

  • Report The Forrester Wave™: Email Marketing Service Providers, Q4 2009

    Responsys And ExactTarget Edge Ahead In A Tight Pack Of Eight Leaders
    December 23, 2009 | Julie M. Katz, Carlton A. Doty

    In Forrester’s evaluation of email marketing service providers (ESPs), we reviewed 15 vendors against 69 criteria and found that Responsys and ExactTarget are at the front of the Leader pack. All...

  • Report US Interactive Marketing Forecast, 2009 To 2014

    Spend Will Reach Nearly $55 Billion As Interactive Cannibalizes Traditional Media
    July 6, 2009 | Shar VanBoskirk

    Interactive marketing will near $55 billion and represent 21% of all marketing spend in 2014 as marketers shift dollars away from traditional media and toward search marketing, display advertising,...

  • Report What Ad Agencies Want From Online Media

    Agencies Are Looking For Integration, Control, And Reliability
    March 3, 2009 | Mark Mulligan

    Media firms have been obsessing over the needs of advertising agencies for more than a century, and online media properties have made these relationships much more complex. Agencies tell Forrester...

  • Report Agencies Must Build Digital Skills To Survive

    April 11, 2008 | Peter Kim

    Traditional advertising agencies face significant technical difficulties. Clients are shifting business to digital shops, and consumers have turned away from media channels that built the agency...

  • Report VML Offers Strong Strategic Services But Lacks Social Computing Depth

    December 4, 2007 | Brian Haven

    As a midsize agency with a strong ability to grasp business objectives, VML is a good choice for companies with complex business objectives that require established interactive marketing solutions....

  • Report Critical Mass Masters Web Sites But Lacks Broader Interactive Marketing Expertise

    The Forrester Wave™ Agency Summary, Q4 2007
    December 4, 2007 | Brian Haven

    As the agency with the smallest employee base in this evaluation, Critical Mass provides solid interactive marketing services on Web site initiatives. As a result, Critical Mass is a strong fit for...

  • Report Digitas Brings Strong Analytics Expertise To Interactive Marketing

    The Forrester Wave™ Agency Summary, Q4 2007
    December 4, 2007 | Brian Haven

    As one of the largest agencies in this evaluation, Digitas delivers robust measurement and analytics capabilities, with a practice spanning online and offline data sources. Brands looking for...

  • Report imc2 Works Best For Established, Rather Than Emerging, Interactive Campaigns

    The Forrester Wave™ Agency Summary, Q4 2007
    December 4, 2007 | Brian Haven

    As one of the smaller agencies in this evaluation, imc2 has a well-rounded offering of established interactive marketing services. The agency's strongest capabilities are in implementing Web sites,...

  • Report OgilvyInteractive Leads With A Comprehensive Interactive Marketing Offering

    The Forrester Wave™ Agency Summary, Q4 2007
    December 4, 2007 | Brian Haven

    OgilvyInteractive, the agency with the largest interactive staff in this evaluation, demonstrates its leadership with strong analytics capabilities, robust audience research techniques, and broad...

  • Report Sapient Delivers Unparalled Technology And Analytics Skills For Interactive Marketing

    The Forrester Wave™ Agency Summary, Q4 2007
    December 4, 2007 | Brian Haven

    Sapient's interactive staff is one of the largest in this evaluation, and its strengths in technology integration, measurement, and analytics set it apart from the other agencies in this...

  • Report How Proprietary Technologies Differentiate Interactive Marketing Agencies

    And Why Prospective Clients Should Care
    August 14, 2007 | Kerry Bodine

    Several top interactive marketing agencies offer proprietary technology solutions that supplement their design and marketing services. These client-facing and behind-the-scenes tools fill gaps in a...

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