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  • Kelly Price

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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report How To Evolve Your Mobile App

    Make Smart Investment Choices Based On Your Customer's Goals And Needs

    When applied to mobile apps, the definition of great is a constantly moving target because both what technologies can do and what consumers expect of experiences are evolving quickly. Use this...

  • Report Digital CX And Design Trends, 2020

    Eight trends in 2020 are shaping how experience design (XD) professionals and their companies should improve their customers' experiences with digital touchpoints, from apps to websites to Alexa...

  • Report Digital CX Trends, 2019

    Digital CX And Human-Centered Experience Design Align — At Last

    Digital CX is changing: As it encompasses more capabilities like voice, connected devices, and notifications, customer experience (CX) pros and their companies can no longer take a...

  • Report The Hierarchy Of Moments: How To Deliver Your Brand Promise In Moments

    Watch This Video To Learn About Forrester's Hierarchy Of Moments Framework
    April 4, 2019 | Kelly Price

    Designing great customer experiences and building great digital experiences requires understanding the moments that matter to your customers — but achieving that understanding is easier said than...

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