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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Forum Technology & Innovation Global

    Adapt To Win
    November 4, 2020 | Live Virtual Experience | Liz Herbert, Matthew Guarini, Brian Hopkins

    In today’s business environment, change is constant. Technology, customer expectations, workforce issues, and economic factors are continually evolving. To thrive in this environment,...

  • Forum Summit Asia Pacific

    The must-attend event for B2B & B2C marketing and CX leaders
    September 1, 2020 | Live Virtual Experience | Frederic Giron

    The combined power of Forrester and SiriusDecisions has unleashed a new energy into the products and services available to both the B2B and B2C community. By harnessing this energy, we are bringing...

  • Report Research Overview: Online Marketplaces

    A Guide To Buying, Selling, And Creating Market Leverage Via Everyone's Favorite Digital Platform Business Model
    August 17, 2020 | Allen Bonde, Caleb Ewald

    Online marketplaces aren't a new idea. Yet over the past few years, they have (re)emerged as a preferred channel for consumers, small businesses, and a growing number of enterprise buyers. For...

  • Report On-Premises ERP: Should You Love It Or List It?

    Roadmap: The Digital Operations Platforms Playbook
    July 17, 2020 | Duncan Jones

    Application development and delivery (AD&D) professionals face an urgent dilemma: whether to replace aging, on-premises business applications or retain them for a few more years. Digital...

  • Report The Pandemic Recession Demands A Digital Response

    To Adapt And Grow, Businesses Must Get Lean, Go All In On Ecosystems, And Embrace Agile At Scale
    June 25, 2020 | Ted Schadler

    Digital transformation was never optional. But most firms treated it that way, applying digital technology in dribs and drabs — until COVID-19 shuttered economies and forever altered the patterns...

  • Report Forrester Infographic: In Digital Transformation 2020, It's Time To Catch Up To The First Movers

    April 3, 2020 | Ted Schadler, Caleb Ewald

    In 2019, digitally advanced firms distanced themselves from the pack. By developing new digital products and services, restructuring their business processes to foster agility, embracing innovation...

  • Report Now Tech: Digital Operations Platforms, Q1 2020

    Tools And Technology: The Digital Operations Platforms Playbook
    March 12, 2020 | Liz Herbert

    You can use digital operations platforms (DOPs) to adapt production and supply chains to meet customer expectations; account, bill, and measure the success of new pricing models and ventures; and...

  • Report Guide: How To Use The Moments Index

    Use Forrester's Moments Index To Make Smart DX Channel Choices
    March 9, 2020 | Julie Ask, Angelina Gennis

    Commerce companies must take a methodical, quantified approach to understand how their customers use, and prefer to use, their services on a host of devices, platforms, and channels. That analysis...

  • Report Build A Brand That's Ready For Voice

    The CMO's Guide To Voice Experience
    December 30, 2019 | Dipanjan Chatterjee

    As voice becomes pervasive in brand experience, marketers must build a brand that's ready to embrace it. In our research, we tested brand interactions in six categories, five brands, and with over...

  • Report Extend The Reach And Relevance Of DX Platforms With Low-Code And Pluggable Services

    December 30, 2019 | Mark Grannan

    Digital experience (DX) scenarios vary wildly, so DX architecture must flex to adapt. While DX platform solutions may have innate extensibility, there'll be a need to connect with legacy and future...

  • Report The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q4 2019

    The Nine Providers That Matter Most And How They Stack Up
    November 19, 2019 | Rusty Warner

    In our 40-criterion evaluation of cross-channel campaign management (independent platforms) providers, we identified the nine most significant ones — Cheetah Digital, Emarsys, Episerver, Evergage,...

  • Report Forrester's Moments Index

    Quantify Your Customer Engagement To Optimize Your Digital Experience Portfolio
    October 17, 2019 | Julie Ask

    Consumers are more connected than ever, but brands lack a nuanced understanding of how their consumers use digital experiences. As a result, they struggle to prioritize designing, building, and...

  • Report Look Beyond ERP: Introducing The DOP

    The Digital Operations Platform: Your Foundation For Customer Obsession
    October 8, 2019 | Liz Herbert

    Digital initiatives fail without the right operational systems and processes, and many enterprise resource planning (ERP) initiatives have failed to deliver on their promises. Today, we see the...

  • Report Take Two Technology Roads To Digital Experience Success

    Road Map: The Digital Experience Delivery Playbook
    August 16, 2019 | Ted Schadler

    Once you have a strategy to prioritize digital interactions and have assessed the business impact of each investment, it's time to produce your technology road map. You must pursue two paths...

  • Report Give Your Brand A Voice — Literally

    August 12, 2019 | Dipanjan Chatterjee

    Voice is marketing's most significant paradigm shift this decade — one that has far-reaching implications for how brands engage customers and prospects. CMOs: Read this report to learn why voice...

  • Report The Business Impact Of Digital Experience Technology Is Profitable Growth

    Business Case: The Digital Experience Delivery Playbook
    August 5, 2019 | Ted Schadler

    Armed with the methods in this report, application development and delivery (AD&D) professionals can help their companies link digital experience strategy to the technology road map. First, assess...

  • Report Case Study: One Medical Bridges The Gap Between Digital And Physical Patient Experiences

    July 16, 2019 | Arielle Trzcinski, Annalise Clayton

    Evolving customer expectations in healthcare are forcing providers to rethink their traditional care models and redesign patient experiences. One Medical differentiates itself by offering care that...

  • Report The Forrester Wave™: Digital Experience Platforms, Q3 2019

    The 10 Providers That Matter Most And How They Stack Up
    July 8, 2019 | Mark Grannan, Ted Schadler

    In our 33-criterion evaluation of digital experience (DX) platform providers, we identified the 10 most significant ones — Acquia, Adobe, BloomReach, Episerver, Liferay, OpenText, Oracle,...

  • Report Now Tech: Digital Experience Platforms, Q3 2019

    Tools And Technology: The Digital Experience Delivery Playbook
    July 5, 2019 | Mark Grannan

    You can use digital experience (DX) platforms to create coherent customer experiences, enable digital operations agility and velocity on modern infrastructure, and fuel insights-led optimization...

  • Report The Forrester New Wave™: Virtual Care Solutions For Digital Health, Q2 2019

    The 13 Providers That Matter Most And How They Stack Up
    June 5, 2019 | Arielle Trzcinski

    In Forrester's evaluation of the emerging market for virtual care solutions for digital health, we identified the 13 most significant providers in the category — 98point6, American Well, Bright.md,...

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