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  • Digital Experience Platforms

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  • Report Forrester's Moments Index

    Quantify Your Customer Engagement To Optimize Your Digital Experience Portfolio
    October 17, 2019 | Julie A. Ask

    Consumers are more connected than ever, but brands lack a nuanced understanding of how their consumers use digital experiences. As a result, they struggle to prioritize designing, building, and...

  • Forum CX SF 2019

    The Rise of XD: Master the New Art (and Science) of Experience Design
    October 17, 2019 | San Francisco | Andrew Hogan

    Just what we need: another abbreviation. But this one is for real. Experience design — or XD — is rapidly emerging as the discipline to rule them all. If exceptional CX is the goal, XD...

  • Report Look Beyond ERP: Introducing The DOP

    The Digital Operations Platform: Your Foundation For Customer Obsession
    October 8, 2019 | Liz Herbert

    Digital initiatives fail without the right operational systems and processes, and many enterprise resource planning (ERP) initiatives have failed to deliver on their promises. Today, we see the...

  • Forum CX Singapore 2019

    Change The Game: Driving Radical CX Innovation
    August 28, 2019 | Singapore | Frederic Giron

    First, the good news. Customer experience (CX) leaders have successfully elevated and transformed the practice of CX over the past decade. We’ve become more professional, more analytical, and...

  • Report Take Two Technology Roads To Digital Experience Success

    Road Map: The Digital Experience Delivery Playbook
    August 16, 2019 | Ted Schadler

    Once you have a strategy to prioritize digital interactions and have assessed the business impact of each investment, it's time to produce your technology road map. You must pursue two paths...

  • Report Give Your Brand A Voice — Literally

    Vision: The Brand Experience Playbook
    August 12, 2019 | Dipanjan Chatterjee

    Voice is marketing's most significant paradigm shift this decade — one that has far-reaching implications for how brands engage customers and prospects. CMOs: Read this report to learn why voice...

  • Report The Business Impact Of Digital Experience Technology Is Profitable Growth

    Business Case: The Digital Experience Delivery Playbook
    August 5, 2019 | Ted Schadler

    Armed with the methods in this report, application development and delivery (AD&D) professionals can help their companies link digital experience strategy to the technology road map. First, assess...

  • Report Case Study: One Medical Bridges The Gap Between Digital And Physical Patient Experiences

    Evolving customer expectations in healthcare are forcing providers to rethink their traditional care models and redesign patient experiences. One Medical differentiates itself by offering care that...

  • Report The Forrester Wave™: Digital Experience Platforms, Q3 2019

    The 10 Providers That Matter Most And How They Stack Up
    July 8, 2019 | Mark Grannan, Ted Schadler

    In our 33-criterion evaluation of digital experience (DX) platform providers, we identified the 10 most significant ones — Acquia, Adobe, BloomReach, Episerver, Liferay, OpenText, Oracle,...

  • Report Now Tech: Digital Experience Platforms, Q3 2019

    Tools And Technology: The Digital Experience Delivery Playbook
    July 5, 2019 | Mark Grannan

    You can use digital experience (DX) platforms to create coherent customer experiences, enable digital operations agility and velocity on modern infrastructure, and fuel insights-led optimization...

  • Forum CX NYC 2019

    Change The Game: Leading Radical CX Innovation
    June 11, 2019 | New York City | Harley Manning, Rick Parrish, Maxie Schmidt-Subramanian

    First, the good news. Customer experience (CX) leaders have successfully elevated and transformed the practice of CX over the past decade. We’ve become more professional, more analytical, and...

  • Report The Forrester New Wave™: Virtual Care Solutions For Digital Health, Q2 2019

    The 13 Providers That Matter Most And How They Stack Up
    June 5, 2019 | Arielle Trzcinski

    In Forrester's evaluation of the emerging market for virtual care solutions for digital health, we identified the 13 most significant providers in the category — 98point6, American Well, Bright.md,...

  • Forum Digital Transformation & Innovation Europe 2019

    Master Tech-Driven Transformation
    June 4, 2019 | London | Pascal Matzke

    The lure of digital transformation Much of the allure of digital transformation was in its promise of leading market disruption and innovation. If you added a few emerging technologies here,...

  • Forum Digital Transformation & Innovation 2019

    Master Tech-Driven Transformation
    May 14, 2019 | Chicago | Liz Herbert, Matthew Guarini, Brian Hopkins

    The lure of digital transformation Much of the allure of digital transformation was in its promise of leading market disruption and innovation. If you added a few emerging technologies here,...

  • Report Your Digital Experience Strategy Starts With A Customer Journey Map

    Identify And Invest In The Moments That Matter With The Help Of This Three-Part Planning Guide: Strategy, Business Impact, And Road Map
    October 3, 2018 | Ted Schadler

    Your customers expect the same quality of digital experiences from you as they get from Amazon, Netflix, and Uber. That will require transforming your experiences and the operations that support...

  • Report The State Of DX 2018: Priorities Thwarted By Legacy Foundations

    Benchmarks: The Digital Experience Delivery Playbook
    July 19, 2018 | Mark Grannan

    What are your digital experience priorities? What barriers are you facing to elevate your personalization strategy? How are you stitching your metrics together to create alignment? Forrester's...

  • Report The Forrester Wave™: Digital Experience Development Platforms, Q2 2018

    The Nine Providers That Matter Most And How They Stack Up
    June 26, 2018 | Michael Facemire

    In our 33-criteria evaluation of digital experience development platforms (DXDPs), we identified the nine most important vendors — Amazon Web Services (AWS), IBM, Kony, Microsoft, Oracle,...

  • Report Now Tech: Digital Experience Development Platforms, Q2 2018

    Forrester's Overview Of 21 Digital Experience Development Platform Providers
    June 25, 2018 | Michael Facemire

    You can use a digital experience development platform (DXDP) to enable an integrated portfolio offering, provide a great development experience, and address a lust for cognitive services. But to...

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