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  • Forum Technology & Innovation Global

    Adapt To Win
    November 4, 2020 | Live Virtual Experience | Liz Herbert, Matthew Guarini, Brian Hopkins

    In today’s business environment, change is constant. Technology, customer expectations, workforce issues, and economic factors are continually evolving. To thrive in this environment,...

  • Forum Summit Asia Pacific

    The must-attend event for B2B & B2C marketing and CX leaders
    September 1, 2020 | Live Virtual Experience | Frederic Giron

    The combined power of Forrester and SiriusDecisions has unleashed a new energy into the products and services available to both the B2B and B2C community. By harnessing this energy, we are bringing...

  • Report Digital Experience Is Part Of Your Job

    Monitoring Pros Must Help Deliver Great DX With A Strong Digital Experience Monitoring Strategy
    August 3, 2020 | Rich Lane

    Digital experience monitoring (DEM) is key to understanding how digital users are interacting with your services. Business users own the digital experience (DX) strategy, but they're beholden to...

  • Report Mobile Advertising Trends To Watch

    Take Steps To Prepare Your Strategies Today
    July 20, 2020 | Collin Colburn

    Mobile has drastically changed modern marketing. Mobile is the consumer's primary and preferred device. And marketers are moving spend to mobile in droves. Read this report to understand how mobile...

  • Report The Digital Asset Management Cookbook

    Assemble The Ingredients To Choose And Scale An Enterprise DAM
    June 26, 2020 | Nick Barber

    As brands grapple with an explosion of content to feed their digital channels, they increasingly turn to digital asset management (DAM) systems to manage their rich media. Once the domain primarily...

  • Webinar Turn To AI To Transform Personalization

    June 5, 2020 | James McCormick

    The latest AI technologies and data opportunities open the way for firms to disrupt and differentiate the way they digitally enhance and personalize experiences. Watch this webinar to explore the...

  • Report How To Evolve Your Mobile App

    Make Smart Investment Choices Based On Your Customer's Goals And Needs

    When applied to mobile apps, the definition of great is a constantly moving target because both what technologies can do and what consumers expect of experiences are evolving quickly. Use this...

  • Report Digital CX And Design Trends, 2020

    Eight trends in 2020 are shaping how experience design (XD) professionals and their companies should improve their customers' experiences with digital touchpoints, from apps to websites to Alexa...

  • Report How The COVID-19 Crisis Is Affecting Consumer Behaviors In France

    Anticipate The New Normal And Embrace Transformations On Steroids
    May 11, 2020 | Thomas Husson

    Forrester recently surveyed more than 1,100 French online adults to analyze the impact of the COVID-19 crisis among consumers in France. This report offers CMOs and other executives a first glimpse...

  • Forum CX Sydney

    The Time Is Now: Lead With Experience
    April 30, 2020 | Virtual Event | Michael Barnes

    CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...

  • Report Forrester Infographic: In Digital Transformation 2020, It's Time To Catch Up To The First Movers

    April 3, 2020 | Ted Schadler, Caleb Ewald

    In 2019, digitally advanced firms distanced themselves from the pack. By developing new digital products and services, restructuring their business processes to foster agility, embracing innovation...

  • Report Computer Vision Supports Retailers' Digital Transformation

    How Four Retailers In China Deliver Business And Customer Value With AI
    March 27, 2020 | Guannan Lu, Charlie Dai

    Retailers must digitally transform to catch up with fast-changing customer expectations and fend off increasingly aggressive digital competitors. As part of these transformation efforts, retailers...

  • Report Guide: How To Use The Moments Index

    Use Forrester's Moments Index To Make Smart DX Channel Choices
    March 9, 2020 | Julie Ask, Angelina Gennis

    Commerce companies must take a methodical, quantified approach to understand how their customers use, and prefer to use, their services on a host of devices, platforms, and channels. That analysis...

  • Report Now Tech: Agile Content Management Systems, Q1 2020

    Forrester's Overview Of 30 Agile CMS Providers
    February 27, 2020 | Nick Barber, Mark Grannan

    You can embrace Agile content management systems (CMSes) to drive content reuse, create content faster, make your practitioners happier, and ultimately, deliver more personalized experiences. But...

  • Report The Agile CMS Cookbook: Tales From The Test Kitchen

    Knowing Your Agile CMS Flavor Profile And Building On Proven Recipes Can Boost Adoption
    February 7, 2020 | Nick Barber, Mark Grannan

    Agile content management systems (CMS) are just over the horizon, bearing promises of content reuse, content insights, faster and more agile content operations, and flexibility across channels....

  • Report Computer Vision Makes Contextual Marketing More Powerful

    CMOs Should Prepare For The New Marketing Opportunities That AI Vision Technologies Create
    February 4, 2020 | Thomas Husson

    AI-powered computer vision provides access to a visually rich array of customer insights, creates new customer experiences, and drives emotional engagement. This report helps CMOs understand and...

  • Report Forrester Infographic: Tips From The Field For Modernizing Your Commerce Stack

    January 29, 2020 | Joe Cicman

    With the bar for digital experiences constantly rising, many firms need to reimagine and reinvent their eCommerce. But with unsupported platforms, colossal upgrade costs, and legacy restrictions,...

  • Report Forrester Infographic: Lessons On Experience-Led Transformation

    This Companion Piece To Our Forrester Wave™ Describes Best Practices In Experience-Led Transformation
    January 6, 2020 | Ted Schadler

    In "The Forrester Wave™: Global Digital Experience Agencies, Q4 2019," we evaluated 14 agencies, consultancies, and tech service providers and spoke with 48 customer references. Almost one-quarter...

  • Report Extend The Reach And Relevance Of DX Platforms With Low-Code And Pluggable Services

    December 30, 2019 | Mark Grannan

    Digital experience (DX) scenarios vary wildly, so DX architecture must flex to adapt. While DX platform solutions may have innate extensibility, there'll be a need to connect with legacy and future...

  • Report Digital Store Capabilities Benchmark In Singapore

    November 18, 2019 | Xiaofeng Wang, Tom Mouhsian

    Forrester's 2019 Digital Store Capabilities Assessment benchmarked six retailers in Singapore. Digital business executives at retailers can use this report to understand how their digital store...

  • Report The Forrester Wave™: Global Digital Experience Agencies, Q4 2019

    The 14 Service Providers That Matter Most And How They Stack Up
    November 12, 2019 | Ted Schadler

    In our 24-criterion evaluation of global digital experience agencies, we identified the 14 most significant ones — Accenture, Capgemini, Cognizant, Deloitte, EPAM, IBM, Isobar, MRM//McCann,...

  • Report Digital Experience 2020: A Reference Architecture Powered By Data Drives Digital Maturity

    Vision: The Digital Experience Delivery Playbook
    November 11, 2019 | Mark Grannan, Allen Bonde

    Creating high impact, scalable digital experiences (DXes) has become a key milestone on the road to digital transformation. Yet doing it faster, cheaper, and being focused often separates winning...

  • Report Forrester's Moments Index

    Quantify Your Customer Engagement To Optimize Your Digital Experience Portfolio
    October 17, 2019 | Julie Ask

    Consumers are more connected than ever, but brands lack a nuanced understanding of how their consumers use digital experiences. As a result, they struggle to prioritize designing, building, and...

  • Report Bridge The Seams In Mobile Banking Experiences

    Digital Feature Fix: Reduce Friction And Improve Cross-Channel UX
    October 4, 2019 | Gina Bhawalkar, August du Pont

    Banks continue to expand their mobile experiences to include new features and content aimed at letting customers manage their finances from a mobile device. But with these additions, banks often...

  • Report Six Common Pitfalls On Chinese Mobile Banking Apps And How To Fix Them

    Learn From Industry Best Practices How To Avoid These Mistakes
    October 2, 2019 | Meng Liu, Riccardo Pasto

    Forrester recently concluded its Forrester Wave™ evaluation of mobile banking apps in mainland China, which assessed the functionality and user experience (UX) of the mobile banking apps of six...

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