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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Webinar Customer Experience Predictions 2021: Trust And Zero UI

    Wednesday, December 9, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | David Truog

    Customer experiences (CX) and the work of the people who create them evolve continually, but the pandemic has been changing CX faster than ever — and those changes will accelerate in 2021....

  • Webinar Customer Service Predictions 2021

    Customer Service Becomes A Critical Lifeline For Distressed Customers
    Friday, November 20, 2020, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Ian Jacobs, Daniel Hong, Julie Ask

    Customer service has long been tagged with the dreaded “cost center” label. But the pandemic kicked off a sea change in that perception. The purpose of customer service is no longer...

  • Webinar Customer Identity And Access Management: What's Hot And What's Not

    Based On The Forrester Wave™
    Tuesday, November 17, 2020, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Andras Cser

    In this webinar, we review the evaluation criteria and results of Forrester's Q4 2020 customer identity and access management (CIAM) Wave. We look at scores of the evaluated solutions as well as...

  • Webinar Rethink The Smart Office For 2021

    Monday, November 16, 2020, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Michele Pelino, Andrew Hewitt

    Despite the move to remote working in 2020, organizations are starting to plan for the return to work in 2021. As we head into the end of 2020, companies are reexamining the technologies,...

  • Webinar Privacy Predictions 2021

    Elevate Customer And Employee Privacy As A Strategic Business And Societal Imperative
    Thursday, November 12, 2020, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Stephanie Balaouras, Heidi Shey, Enza Iannopollo

    With values-based consumers watching companies closely and employee privacy posed to become a priority for companies and regulators, 2021 will bring a great deal of change and new risks to...

  • Webinar US Tech Market Outlook For 2021 After The Election

    How Politics, The Pandemic, And The Economy Will Shape Industry Tech Budgets
    Wednesday, November 11, 2020, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Andrew Bartels

    The outcome of the US presidential and congressional elections on top of the pandemic recession will have a big impact on US tech budgets. Drawing on the latest data, this webinar provides...

  • Webinar Financial Services Firms: Leverage Cloud To Improve Your Adaptiveness

    Tuesday, November 10, 2020, 3:00 a.m.-3:40 a.m. Eastern time (08:00-08:40 GMT) | Meng Liu, Charlie Dai, Danny Mu

    Financial services (FS) firms in China and across the globe are accelerating cloud adoption to improve their technology adaptiveness and address challenging global political and economic...

  • Forum Technology & Innovation Global

    Adapt To Win
    November 4, 2020 | Live Virtual Experience | Liz Herbert, Matthew Guarini, Brian Hopkins

    In today’s business environment, change is constant. Technology, customer expectations, workforce issues, and economic factors are continually evolving. To thrive in this environment,...

  • Webinar B2C Marketing Predictions 2021

    The Five Predictions B2C Marketers Must Have On Their Radar For 2021
    Monday, November 2, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Stephanie Liu, David Novitzky

    2020 was a challenging year for B2C marketers, who faced a pandemic and data limitations. As marketers turn their attention to 2021, Forrester has 5 predictions on why marketers will shift to...

  • Webinar Key Lessons To Perfect Your Sales Enablement Strategy

    Based On The Forrester Wave™: Sales Content Solutions, Q3 2020
    Thursday, October 29, 2020, 1:00 p.m.-2:00 p.m. Eastern time (17:00-18:00 GMT) | Laura Ramos

    As marketers and sellers rely more on digital means to meet buyers’ changing expectations and to engage at a pandemic-induced distance, your ability to prep sellers to be more effective in...

  • Webinar The New, Unstable Normal Roundtable: How COVID-19 Will Change Business And Technology Forever

    Europe-Friendly Start Time
    Wednesday, October 28, 2020, 6:00 a.m.-7:00 a.m. Eastern time (10:00-11:00 GMT) | Laura Koetzle, Martin Gill, Martha Bennett

    The lasting impact of COVID-19 and the high likelihood of future pandemics will usher in five macro shifts that will fundamentally change business and technology: 1) Customer expectations will...

  • Webinar Enabling The Next-Gen Workforce

    October 27, 2020 | Andrew Hewitt

    Millennials and Gen Z are a hot topic of discussion among today’s business leaders. But is a focus on age the right way to think about employee enablement and engagement? Early research casts...

  • Webinar Vast, Fast, And Relentless: Consumers And The Future Of Buying

    October 22, 2020 | Sucharita Kodali, Anjali Lai

    The ways in which consumers buy products and services have been in a constant state of change over the past decade, and there are no signs of it slowing down. To survive, B2C firms must constantly...

  • Webinar What's Hot And What's Not In Wealth Management Tech For 2020

    October 14, 2020 | Vijay Raghavan

    In the highly competitive world of wealth management, financial services must invest in tech initiatives that will differentiate them, drive revenue growth, and keep their customers and financial...

  • Webinar The Future Of Japanese Banking Is Open

    October 13, 2020 | Meng Liu

    Japan is one of the largest banking markets in the world. In recent years, we've seen a digital awakening in the banking and financial services industry driven by initiatives like open banking....

  • Webinar Asynchronous Chat: The Role of Messaging And Third-Party Platforms In Customer Service

    October 6, 2020 | Julie Ask, Ian Jacobs, Hailey Colin

    Customer service organizations are adapting to increasingly social and connected consumers seeking service in their preferred channel. Consumers have embraced platforms like Apple Business Chat...

  • Webinar Key Trends In Customer-Facing Identity And Access Management

    September 30, 2020 | Andras Cser

    This webinar looks at the key trends in customer identity and access management (CIAM). We look at integration requirements outside of the traditional security arena and user profile management...

  • Webinar Industry Lens: Tech Titans In Banking

    September 25, 2020 | Fiona Swerdlow, Alyson Clarke

    Join Forrester principal analyst Alyson Clarke for the second in our three-part "Industry Lens: Tech Titans" webinar series. Episode 2 focuses on how tech titans such as Apple, Google, and others...

  • Report The State Of Open Banking In Japan

    Japanese Banks Need To Clarify Their Role In An Open Banking Future
    September 24, 2020 | Meng Liu

    Japan is adopting an organic approach to open banking. Although it's not mandatory, leading Japanese banks and financial technology (fintech) firms have started experimenting with APIs to build...

  • Forum Security & Risk Global

    Leading the Way
    September 22, 2020 | Live Virtual Experience | Laura Koetzle, Stephanie Balaouras, Heidi Shey

    As attackers get more sophisticated and new technologies emerge, the strategies to protect your organization’s valuable data must also evolve. Attend Security & Risk to learn about...

  • Webinar Transitioning In-Person Events To Virtual: A Closer Look At The Technology Landscape

    September 16, 2020 | Laura Ramos, Meredith Cain

    The coronavirus pandemic is causing businesses to cancel or postpone all in-person gatherings. For marketers and sellers who rely on events such as user conferences or roadshows to generate demand...

  • Report The State Of Voice Assistants In Financial Services, 2020

    Financial Services Firms Are Experimenting With Voice Experiences But Lag Behind Other Industries On Customer Adoption

    The hype surrounding voice assistants remains high, but digital teams in financial services firms should remain wary of any push to roll out voice faster than their customers want or their systems...

  • Forum Summit Asia Pacific

    The must-attend event for B2B & B2C marketing and CX leaders
    September 1, 2020 | Live Virtual Experience | Frederic Giron

    The combined power of Forrester and SiriusDecisions has unleashed a new energy into the products and services available to both the B2B and B2C community. By harnessing this energy, we are bringing...

  • Webinar The Future Of Endpoint Management And Security Is Now

    September 1, 2020 | Andrew Hewitt, Chris Sherman

    The COVID-19 pandemic has accelerated the shift toward modern endpoint management and security. To improve scalability, business continuity, security, and digital employee experience, organizations...

  • Report COVID-19 Is Forcing Lenders To Transform

    Accelerate Small Business Lending Digital Transformation To Drive Growth And Demonstrate Leadership
    August 26, 2020 | Zhi-Ying Barry

    COVID-19 has exacerbated the liquidity challenge that small and medium-size businesses (SMBs) globally face. Many incumbent lenders have been forced to transform their systems and processes to help...

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