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• Report The 2018 Outlook For US Industries And Their Tech Budgets

  Chemicals And Insurance Lead The Way; Government And Media And Entertainment Are Lagging

  December 13, 2017 | Andrew Bartels

  As CIOs and their business partners develop their tech budget plans based on their business' strategy and requirements, it can be useful to look at what other firms are doing, especially firms in...

• Report The Canadian Tech Market Outlook For 2017 To 2018

  Canadian Tech Buyers Focus On The BT Agenda In Cautious Times

  July 24, 2017 | Andrew Bartels, Cheryl McKinnon, Nate Meneer

  Canadian CIOs are grappling with a mixed bag of economic news. While better than expected GDP growth continues to provide reasons for optimism, a struggling energy sector, an overheated housing...

• Report 2017 Tech Budget Benchmarks

  Use Our Benchmarks To Transform Your Tech Budget, Not Just Defend It

  March 28, 2017 | Andrew Bartels

  CIOs feel ambivalent about tech budget benchmarks. They need them to respond to CEO and CFO questions about tech spending levels, but they also know the top-line metrics don't really say much. This...

• Report The Canadian Tech Market Outlook For 2016 To 2017

  Canadian Tech Buyers Showed Signs Of Life In 2015, But That Will Fade In 2016

  March 21, 2016 | Andrew Bartels, Cheryl McKinnon, Charlotte Wang

  CIOs in Canada must prepare to make important decisions to fast-track their adoption of cloud services and software-as-a-service (SaaS). While 2016 to 2017 promises to be a tumultuous period for...

• Report US Tech Market Outlook For 2015 And 2016: The BT Agenda Powers Steady Expansion

  Software Expansion Offsets Weak Hardware And Outsourcing Demand

  June 29, 2015 | Andrew Bartels

  Three trends dominate our updated US tech market forecast for 2015 and 2016. First, spending by CIOs and their business partners on the business technology (BT) agenda to win, serve, and retain...

• Report Accelerating Technology Change Restructures US Services Employment

  Human Middleware And Transaction Processing Jobs Are Becoming Obsolete

  November 4, 2014 | John McCarthy, Michael Yamnitsky

  A perfect storm of technology change is streamlining, simplifying, and atomizing business processes. The effects will ripple across organizations, as human capital shifts from handling transactions...

• Report US Tech Market Outlook For 2014 And 2015 — Solid, Steady Growth

  Customer-Facing Technologies Will See The Fastest Growth

  April 24, 2014 | Andrew Bartels

  Our updated US tech market forecast indicates that US CIOs can plan for 6% to 7% increases in their tech budgets in 2014 and 2015, after several years in which they have had to be cautious in their...

• Report Four Reasons For Sluggish Tech Market Growth And The Rationale For Future Optimism

  Weak Economies, A Changing Hardware Market, Cloud, And CEO Aversion To Investment Have Kept A Lid On Tech Buying

  April 8, 2014 | Andrew Bartels

  Forrester's projected 5.5% growth in the global tech market in 2014 in local currency terms (6.2% in US dollars) is certainly an improvement over the more feeble growth of 2012 and 2013. Still,...

• Report The Canadian Tech Market 2013 To 2014

  Sluggish Canadian Tech Market Will Accelerate In 2014

  October 25, 2013 | Andrew Bartels

  Canada's CIOs and tech buyers continue to be more conservative in their tech buying than those in the US, with business and government purchases of tech goods and services growing by 2.2% in 2013,...

• Report Services For The Digital Self

  The Battle To Serve You . . . And Profit From Your Data

  September 3, 2013 | Frank E. Gillett

  People must manage an exploding array of digital content that they create or are responsible for, both at work and at home. We call this collection the digital self, and it includes everything from...

• Report How Red Robin Gourmet Burgers Nailed Mobile Engagement: A Case Study

  June 10, 2013 | Ted Schadler

  Red Robin Gourmet Burgers is using iPads and social technology to transform the way team members serve guests and master their jobs. Technology is an essential component, but so is learning and...

• Report US Tech Market Outlook For 2013 And 2014: Better Times Ahead

  We Forecast 6% ICT Spending Growth For Both Years

  April 25, 2013 | Andrew Bartels

  US CIOs remain torn between their need to invest in new mobile, cloud, and smart technologies and their fear of encountering economic doldrums (or worse). Over the past two and a half years, these...

• Report Industry Contexts And Constraints Diversify Approaches To Bring-Your-Own-Technology

  Pharmaceuticals, High-Tech, Professional Services, And Education Will Lead BYOT Adoption In The Coming Years

  December 13, 2012 | Connie Moore, Jamie Warner

  This report examines how and why bring-your-own-technology (BYOT) varies across 20 industries. BYOT will remain a thorny issue for CIOs in every industry, geographic region, and company size over...

• Report Segmenting The US Tech Market

  SMBs' Tech Buying Outpaces That Of Enterprises Or Consumers, But The Situation Will Reverse In 2013

  December 13, 2012 | Andrew Bartels

  For CIOs, understanding trends in the broader tech market is useful, but even more useful is information on trends for companies of their size and in their industry. With IT consumerization or...

• Report US Tech Market Outlook Dims For 2012 To 2013

  US Tech Spending Growth Will Maintain A Mediocre 4% To 5% Pace

  September 28, 2012 | Andrew Bartels

  This report details Forrester's projections of tech market growth in the US. We have reduced our forecast for 2012 growth in the US tech market from our April projections of 7.5% for total US...

• Report The Canadian Tech Market 2012 To 2013

  Economic Worries Lead Canadian CIOs To Cut Back ICT Purchases

  August 2, 2012 | Andrew Bartels

  Canada's CIOs and tech buyers are behaving as if Canada is heading for a recession — and it's not. Indeed, while the Canadian economy is growing at about the same 4% rate (at current prices) as the...

• Report Forrsights: Business Execs Increase Direct IT Spend To Support Systems Of Engagement

  Our Q4 2011 Business Decision-Makers Survey Shows CIOs Under Pressure

  May 16, 2012 | John McCarthy

  During October and November of 2011, Forrester surveyed 3,534 business decision-makers in North American and European enterprises regarding their business priorities (and views of IT priorities),...

• Report Tech Vendor Outlook For The US In 2012 To 2013

  Software And IT Consulting Services Have The Best Prospects

  April 9, 2012 | Andrew Bartels

  The US tech market outlook for vendors is looking brighter for 2012 and 2013, with the US tech market projected to grow by 7.5% in 2012 (7.1% including telecommunications services) and even faster...

• Report US Tech Market Outlook For 2012 To 2013

  Improving Economic Prospects Create Upside Potential

  April 4, 2012 | Andrew Bartels

  CIOs care about tech market trends for three reasons: 1) to understand how much other firms are spending on information and communications technologies (and where); 2) to determine where they ought...

• Report Smart Computing Connects CIOs With The Business

  Sensors, Machine-To-Machine, Analytics, And Collaboration Help CIOs Solve Business Problems

  March 28, 2012 | Andrew Bartels

  It is no surprise that CIOs have shown keen interest in cloud computing, since its variations can help reduce IT's capital and operating costs and speed up delivery of projects. But many CIOs are...

• Report US Tech Market Outlook For 2012

  Slower Than Expected 2011 Spending Portends 6.6% Growth In 2012

  December 20, 2011 | Andrew Bartels

  The US tech market posted weaker growth in 2011 than we expected; the outlook for 2012 is for more of the same, with business and government purchases of IT goods and services growing by 6.8% to...

• Report What CEOs Of Small Software Companies Need To Do In 2011

  How To Find The Best Opportunities In A High-Growth Market

  July 7, 2011 | Andrew Bartels

  The software market is poised to enjoy its best growth in a decade, and small software companies face great growth opportunities as their larger competitors struggle to adapt to a new world of...

• Report The Canadian Tech Market 2011 To 2012

  Canada Is Like The US In Growth, But Different In Mix Of Purchases

  June 8, 2011 | Andrew Bartels

  Canada is like the US, only different. This bit of doggerel applies as much to the Canadian information and communications technology (ICT) market as it does to Canada's economy or culture. Because...

• Report Telcos Should Look To Location-Based Services For Growth

  X Internet Services Will Make Location-Based Services Relevant To Firms

  July 25, 2007 | Maribel D. Lopez

  Location-based services (LBSs) are just gaining traction with firms. Industries like utilities, government, and transportation lead the charge today. In the future, more companies will embrace...