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  • Report How US Consumers Research And Buy Checking Accounts

    Branches Still Dominate The Purchase Journey Because The Digital Experience Is Too Hard
    November 30, 2015 | Alyson Clarke

    Checking accounts are one of the top-selling financial products in the US, second only to credit cards. But more importantly, checking accounts are central to a customer's relationship with their...

  • Report Understanding First-Time Financial Product Online Applicants

    Most First-Timers Will Apply Online Again For Their Next Financial Product
    February 3, 2010 | Brad Strothkamp

    Forty percent of online US adults who applied online for a financial product in the past 12 months did so for the first time. These first-timers decided to take the plunge, driven mainly by the...

  • Report Why Americans Research Financial Products Online But Buy Through Other Channels

    Channel Switching Is Driven Largely By Security And Support Issues
    September 22, 2009 | Edward Kountz, Peter Wannemacher

    Many US customers use multiple channels when buying financial services products, crossing channels during their path to purchase. Among online adults, 41% of financial product applicants research...

  • Report North American Online Deposit Sales Forecast, 2008 To 2013

    Online Deposit Sales Will Grow On A Steady Trajectory Through 2013
    March 6, 2009 | Brad Strothkamp

    Over the next five years, online acquisition will become more mainstream in North America, leading to a large portion of overall sales moving online for both checking and savings accounts. For...

  • Report Building A Better Bank Web Site By Understanding How Consumers Choose A Bank

    November 18, 2008 | Brad Strothkamp

    Forrester has published a report to help financial service marketing leaders understand how consumers choose a checking and savings account provider. This report is also critical for eBusiness and...

  • Report US Trends In Researching And Applying For Financial Products Online: Benchmark 2008

    Online Applicants Were Up Marginally In 2007 Versus 2006
    September 10, 2008 | Brad Strothkamp

    Forrester surveyed more than 47,000 US consumers to determine the Web's sales impact in 2007. Researching and applying for financial products online are increasing, as is the importance of online...

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