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  • Report AI Will Revolutionize Digital Experiences

    AI Will Help Brands Win, Serve, And Retain Customers Across A Connected Experience Ecosystem
    September 11, 2017 | Julie Ask

    A host of technologies that broadly fall under the umbrella of artificial intelligence (AI) are revolutionizing how digital business professionals can design and deliver digital experiences. As AI...

  • Report Adopt An App+ Strategy

    April 11, 2017 | Julie Ask, Michael Facemire

    Your best customers typically prefer your app over your mobile website but depend on both. But even your biggest fans spend far more time in other firms' apps, and as a result, you own too few of...

  • Report Build A Pervasive Corporate Mobile Competency

    August 12, 2014 | Julie Ask

    Mobile strategy has evolved since 2010. Then, a mobile strategy equated to a mobile services road map and technology platform choices. An individual or small team could both create a strategy and...

  • Report Mobile Messaging Update: Pervasive Consumer Use Offers Unique Engagement Opportunities

    Broad Reach And Usage Among Consumers Demands That Mobile Messaging Is In The Mix
    July 30, 2014 | Julie Ask, Douglas Roberge

    Twenty years ago, the only form of mobile messaging was SMS, and it offered the only pragmatic mobile data service: it had broad reach, standardization, and carrier interoperability. That's a far...

  • Report A Systematic Approach To Mobile Strategy

    May 10, 2012 | Julie Ask, Charles S. Golvin

    Mobile is hot, but too many executives take a backward approach to developing a mobile initiative and begin with technology decisions such as "We need an iPhone application" or "Let's do something...

  • Report 2D Bar Codes: Emerging Role In Sales

    An Empowered Report: 2D Bar Codes: Learn Why There's No Urgency
    November 14, 2011 | Julie Ask

    2D bar codes have captured the attention of eBusiness professionals in many industries who are looking to bridge the gap between online and offline media. The stakes are high. Those who execute...

  • Report How eBusiness Professionals Can Offer Total Mobile Experiences

    How To Prepare For Mobile Total Product Experiences
    June 15, 2011 | Julie Ask

    Mobile is evolving at a breakneck pace — and as a result, it no longer belongs as a secondary consideration within the organization's larger strategy. Unlike in prior iterations of the mobile...

  • Report How eBusiness Professionals Can Use The Convenience Quotient To Prioritize Mobile Services

    The Convenience Quotient Of Mobile Services: A Facebook Case Study
    May 27, 2011 | Julie Ask

    Although a majority of consumers still prefer the traditional PC to a mobile phone when performing any task related to eBusiness, our research shows that mobile penetration continues to rise....

  • Report How To Prepare For Mobile Total Product Experiences

    Designing For Mobile In The Era Of Experience
    April 14, 2011 | Julie Ask

    Mobile is the most transformational technology since the Internet. The phone has evolved from a single-purpose handset offering telephony services over copper wires to a wireless handheld computer...

  • Report Mobile Is Not Just Another Channel

    How eBusiness Executives Can Create Unique Offerings For Portable Devices
    February 25, 2011 | Julie Ask

    eBusiness professionals often start mobile initiatives by thinking, "How do I scale down my PC-based web experience and leverage my existing infrastructure?" This approach is pragmatic in that it...

  • Report Topic Overview: Mobile Strategy Starter Kit

    January 21, 2011 | Julie Ask

    Mobile will be the most important digital channel for the foreseeable future. Mobile devices have the potential to eclipse fixed devices attached to the Internet in the foreseeable future. They are...

  • Report 2D Bar Codes: Learn Why There's No Urgency

    An Empowered Report: Invest Modestly And Experiment Broadly
    September 21, 2010 | Julie Ask

    Only 1% of US mobile phone owners have used a 2D bar code scanner in the past three months. It would be hard for any product or service company to claim an urgent need to implement 2D bar codes,...

  • Report Making The Case For The Mobile Internet

    July 29, 2010 | Seth Fowler, Julie Ask

    The mobile Internet has changed completely over the past few years. It has transformed from a lightly visited and marginally useful novelty to a quickly growing medium that business would be...

  • Report Engaging Smartphone Users

    Why Designing Strategies For High-End Mobile Devices Makes Sense
    January 19, 2010 | Seth Fowler, Julie Ask

    With 4 billion cell phones and 1 billion PCs in the world, cell phones are clearly the next digital frontier for companies looking to engage with their customers in a more persistent and...

  • Report The Convenience Quotient Of Mobile Services: A Facebook Case Study

    How To Make Mobile Services As Convenient As PC-Based Experiences
    October 14, 2009 | Julie Ask

    The mobile industry has long imagined that cell phones may one day displace the PC for many consumer activities. For now, the vast majority of consumers prefer the PC to a mobile device for most...

  • Report Case Study: Nationwide Insurance Uses Mobile To Offer Customers Self-Service On The Road

    A Mobile POST Case Study
    September 11, 2009 | Julie Ask, Chad Mitchell

    Nationwide Mutual Insurance was the first US insurer to develop a custom mobile application for the Apple iPhone. The firm's mobile application offers customers the ability to file a claim and...

  • Report Case Study: The Weather Channel Pushes Mobile As A Developed Media Outlet

    A Mobile POST Case Study
    July 13, 2009 | Julie Ask, Seth Fowler

    US media company The Weather Channel has a mobile strategy that is based on an understanding of the cell phone as an additional media channel that can reach its audience. Mobile complements its...

  • Report Case Study: American Airlines Utilizes Multiple Channels To Reach Most Passengers

    A Mobile POST Case Study
    July 1, 2009 | Julie Ask, Seth Fowler

    American Airlines' mobile strategy is wide-reaching to reflect the many different people who fly with the company. Many of its passengers are Connectors, who are well positioned to take advantage...

  • Report Case Study: E*TRADE Leverages Mobile To Offer Customers More Convenient Services

    A Mobile POST Case Study
    May 27, 2009 | Julie Ask

    E*TRADE's Mobile Pro application for the BlackBerry is the excellent result of a thoughtful and well-executed mobile strategy. The strong representation of SuperConnecteds and Connectors within the...

  • Report Mobile Internet: Where Is Your Audience?

    Assessing Browser Traffic To Support Good Technology Decisions
    May 6, 2009 | Julie Ask

    Mobile traffic pales in comparison with online traffic, but it is sizeable enough not to be ignored. Handset fragmentation both in the US and globally has stymied the delivery of excellent user...

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