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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Industry Nuances In US Loyalty Program Engagement, Attitudes, And Expectations

    A Technographics® 360 Report Using Survey And Qualitative Data
    October 27, 2016 | Anjali Lai

    Loyalty programs are everywhere, and US online consumers belong to many of them. But not all rewards programs are considered equal in their minds. This report applies Forrester's Technographics 360...

  • Report Forrester Research Online Display Advertising Forecast, 2011 To 2016 (US)

    ForecastView Spreadsheet
    June 28, 2011 | Niki Scevak

    Online display avertising forecast: Online and offline advertising spending by marketers. Segments online display spending by pricing scheme, media format, and share of spending through ad...

  • Report Twitter Automatic Messages: Easy But Dangerous

    Poorly Used Auto DMs Decrease Affinity And Engagement On Twitter
    December 6, 2010 | Augie Ray

    The ability to send automatic direct messages (auto DMs) to new followers is not built into the Twitter platform, and for good reason. While some brands and people use third-party tools to send...

  • Report How The Recession Changes Social Behavior

    December 9, 2009 | Sean Corcoran

    Twenty-two percent of US online adults told us they've upped their usage of social applications and now use tools like reviews, blogs, and social networks more due to the recession. These social...

  • Report Who Blogs

    July 10, 2007 | Charlene Li

    This data chart is a profile of adult and youth bloggers. It looks at the demographics, psychographics, and emerging online channel usage for these individuals.

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