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  • Report Three Gaming Apps Earn "Engaging" Scores On The App Engagement Index

    North American Consumer Technographics® — Revealing The Q4 2014 App Engagement Index Scores Of US Gaming Apps
    March 10, 2015 | Nicole Dvorak

    As consumers shift the time they spend on PCs and TVs to mobile devices, marketing leadership professionals need to shift their advertising budgets in parallel. Forrester estimates that mobile...

  • Report Forrester Research Connected Devices Forecast, 2012 To 2017 (US)

    ForecastView Spreadsheet
    December 31, 2012 | Jitender Miglani

    Adoption and ownership of game console devices, Blu-ray Disc players, and HDTVs among US households. Includes unit sales and installed base of: 1) game consoles (PS3, Xbox 360, Wii, etc.) by...

  • Report Game On: Education Product Strategists Embrace Gamification

    Classroom Technology Enables New Product Innovation
    January 26, 2012 | Sarah Rotman Epps

    "Gamification" is a hot topic in product strategy, especially in US K-12 education. Product strategists in education are helping their customers achieve teaching and learning goals by developing...

  • Report Digital Natives: A Demographic Overview

    North American Technographics®
    January 11, 2012 | Reineke Reitsma

    Digital natives have grown up in the age of technology and cannot imagine a life without computers, cell phones, and social networking. Although digital natives may not have large amounts of...

  • Report The State Of Consumers And Technology: Benchmark 2011, US

    North American Consumer Technographics®
    November 2, 2011 | Gina Fleming

    This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey, Q3 2011 (US, Canada). It provides a generational overview of US consumers' demographics,...

  • Report Case Study: USA Network Wins Over Fans Through Gamification

    Club Psych Gives "Psych-Os" A Place To Engage
    September 28, 2011 | Jennifer Wise

    USA Network (USA) has long-running TV series that have created a huge inventory of syndicated content. Hoping to use this surplus of content along with original content to further engage its fans,...

  • Report Gambling: Bet On Mobile Products And Services

    September 21, 2011 | Thomas Husson

    After so many years of unmet expectations, gambling is finally going mobile. Although it's not yet the promised El Dorado, and despite the fact that competition is likely to be fiercer in a complex...

  • Report The Products That Lose When Tablets Win

    Cannibalization Will Accelerate With The Next Wave Of Tablet Buyers
    June 16, 2011 | Sarah Rotman Epps

    Product strategists regard tablets with an anxious eye, pondering the extent to which tablets will cannibalize products like newspapers, magazines, laptops, netbooks, and TVs. Forrester's data...

  • Report Start To Play With Social Gamers

    Social Gaming Provides A Ripe Marketing Opportunity
    May 24, 2011 | Elizabeth Shaw

    Eighty-four percent of US interactive marketers have no plans to use games in their 2011 marketing strategies, making social gaming a large, untapped opportunity for marketers. Marketers should...

  • Report Forrester Research Blu-Ray Forecast, 2010 To 2015 (US)

    ForecastView Spreadsheet
    January 24, 2011 | Ed Kahn

    Blu-ray device adoption forecast (US): Unit sales and household installed base of total and Internet-capable Blu-ray devices by type (game console or standalone). Includes historical data going...

  • Report Forrester Research Online Paid Content Forecast, 2010 To 2015 (US)

    ForecastView Spreadsheet
    November 29, 2010 | Ed Kahn

    Audience, paid audience, and revenue forecasts for PC-based online content: news, video, sports, games, and music. Includes historical data going back to 2003 plus a five-year forecast.

  • Report Interactive Marketing Channels To Watch In 2010

    October 5, 2010 | Shar VanBoskirk

    Display media, email, and search are still the most well-adopted interactive tactics. But this year's interactive marketing channel adoption study finds interactive marketers more willing than last...

  • Report Which Gamer Is Right For Your Product?

    May 10, 2010 | Sonal Gandhi

    Two-thirds of online adults play digital games. Dollars and time spent on gaming varies a great deal across the gaming population. Most gamers only play casually, while others play a lot but don't...

  • Report Forrester Research Game Devices Forecast 1/10 (US)

    ForecastView Spreadsheet
    March 2, 2010 | Ed Kahn

    Game Devices Forecast (US): unit sales and installed base by game consoles (PS3, Xbox 360, Wii, etc.) by generation as well as portable device sales and installed base. Includes historical data...

  • Report Is The Honeymoon Over For Music And Video Games?

    February 4, 2010 | Sonal Gandhi

    The steep decline in the sales of music-based game titles in 2009 has both the music and games industries wondering if there is life left in the music/gaming liaison. While the current form of...

  • Report The State Of Consumers And Technology: Benchmark 2009, Canada

    A Life Stage Analysis Of The Canadian Benchmark Survey
    December 23, 2009 | Charles S. Golvin, Jacqueline Anderson

    This is a graphical analysis of the Canadian consumer market based on Forrester’s North American Technographics® Benchmark Survey, 2009 (US, Canada). It describes the current state of device and...

  • Report Technographics® Survey Highlights: US Youth Device Ownership And Habits

    October 19, 2009 | Ina Mitskaviets

    This highlight deck summarizes the key findings related to devices and mobile usage from Forrester's North American Technographics Youth Online Survey, Q2 2009 (US). This is the second survey...

  • Report The State Of Consumers And Technology: Benchmark 2009, US

    A Life Stage Analysis Of The US Benchmark Survey
    September 2, 2009 | Jacqueline Anderson, Charles S. Golvin

    This report is a graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2009. It provides an overview of US consumers' demographics, behaviors, and technology attitudes...

  • Report Technographics® Survey Highlights: Generational Analysis Of Recessionary Impact On Music, Movie, And Video Game Spending

    August 25, 2009 | Ina Mitskaviets, Corina Matiesanu

    This highlight deck summarizes the key findings from Forrester’s North American Technographics Media And Advertising Online Survey, Q2 2009 (US).

  • Report Less Is More In CE Design

    July 2, 2009 | Nathan Safran

    Consumer electronics (CE) design has long followed an upward technology curve as firms respond to consumer expectations for "more" — more features, more horsepower, more of everything. While...

  • Report US Online Consumer Survey: Technology In The Home, 2008

    June 16, 2009 | Corina Matiesanu

    This report explores trends in the ownership of various household consumer electronics devices, as well as personal computers, software, and hardware. It also segments and profiles US online...

  • Report Segmenting Consumers By Technology Preference

    Updated Data Profiles Of Forrester's Technographics Segments
    April 20, 2009 | Jacqueline Anderson

    When budgets tighten, researchers need to get creative. One cost-effective way to gain valuable consumer insights without bursting the research budget is to use a syndicated segmentation scheme....

  • Report Consumers Are Ready For Home Remote Control

    With Entertainment Networks On The Rise, Home Automation Is Next
    March 10, 2009 | Charles S. Golvin

    Home networks are the foundation of the digital home but are still primarily utilitarian — most networks are erected to share a broadband pipe among multiple PCs, and it's primarily PCs that are...

  • Report Who Pays For Online Content?

    Soft Ad Revenues Make Publishers Look Twice At Content-Buying Consumers
    March 9, 2009 | Sarah Rotman Epps

    As the economy continues to slide into recession, advertisers are curbing spend in all channels, including online: Publishers like AOL, Yahoo!, and the New York Times Company reported a decrease in...

  • Report CE Purchase Plans: Converting On-The-Fencers To Buyers In An Economic Downturn

    February 18, 2009 | Nathan Safran

    Despite the economic downturn, the vast majority of US online consumers in the market for consumer electronics (CE) devices will choose to delay their purchase or select a cheaper product rather...