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  • Report Digital Natives: A Demographic Overview

    North American Technographics®
    January 11, 2012 | Reineke Reitsma

    Digital natives have grown up in the age of technology and cannot imagine a life without computers, cell phones, and social networking. Although digital natives may not have large amounts of...

  • Report The State Of Consumers And Technology: Benchmark 2011, US

    North American Consumer Technographics®
    November 2, 2011 | Gina Fleming

    This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey, Q3 2011 (US, Canada). It provides a generational overview of US consumers' demographics,...

  • Report The Products That Lose When Tablets Win

    Cannibalization Will Accelerate With The Next Wave Of Tablet Buyers
    June 16, 2011 | Sarah Rotman Epps

    Product strategists regard tablets with an anxious eye, pondering the extent to which tablets will cannibalize products like newspapers, magazines, laptops, netbooks, and TVs. Forrester's data...

  • Report Start To Play With Social Gamers

    Social Gaming Provides A Ripe Marketing Opportunity
    May 24, 2011 | Elizabeth Shaw

    Eighty-four percent of US interactive marketers have no plans to use games in their 2011 marketing strategies, making social gaming a large, untapped opportunity for marketers. Marketers should...

  • Report Interactive Marketing Channels To Watch In 2010

    October 5, 2010 | Shar VanBoskirk

    Display media, email, and search are still the most well-adopted interactive tactics. But this year's interactive marketing channel adoption study finds interactive marketers more willing than last...

  • Report Which Gamer Is Right For Your Product?

    May 10, 2010 | Sonal Gandhi

    Two-thirds of online adults play digital games. Dollars and time spent on gaming varies a great deal across the gaming population. Most gamers only play casually, while others play a lot but don't...

  • Report Technographics® Survey Highlights: US Gamer Types And Their Activities

    North American Technographics® PC And Gaming Online Survey, Q4 2009 (US)
    February 16, 2010 | Olesia Klevchuk

    This highlight deck summarizes the key findings related to gaming from Forrester's North American Technographics PC and Gaming Online Survey, Q4 2009 (US). This is the first survey highlight in a...

  • Report The State Of Consumers And Technology: Benchmark 2009, Canada

    A Life Stage Analysis Of The Canadian Benchmark Survey
    December 23, 2009 | Charles S. Golvin, Jacqueline Anderson

    This is a graphical analysis of the Canadian consumer market based on Forrester’s North American Technographics® Benchmark Survey, 2009 (US, Canada). It describes the current state of device and...

  • Report Emotional Experience Design

    Creating Online Experiences That Deeply Engage Customers
    October 26, 2009 | Ron Rogowski

    As consumers increasingly look to connect with companies online, lackluster Web experiences will damage many brands. But better functional design won't solve the problem. Instead, Forrester...

  • Report How Consumers Get Online Video To The TV

    The Convenience Quotient Reveals The TV-Connected PC Is The One To Watch
    June 8, 2009 | James L. McQuivey

    Online video has finally come to the living room. Forrester estimates that nearly 9 million homes in the US watch at least some online video on a TV set in a typical month. Why they do so is...

  • Report Segmenting Consumers By Technology Preference

    Updated Data Profiles Of Forrester's Technographics Segments
    April 20, 2009 | Jacqueline Anderson

    When budgets tighten, researchers need to get creative. One cost-effective way to gain valuable consumer insights without bursting the research budget is to use a syndicated segmentation scheme....

  • Report Who Pays For Online Content?

    Soft Ad Revenues Make Publishers Look Twice At Content-Buying Consumers
    March 9, 2009 | Sarah Rotman Epps

    As the economy continues to slide into recession, advertisers are curbing spend in all channels, including online: Publishers like AOL, Yahoo!, and the New York Times Company reported a decrease in...

  • Report Technographics® Survey Highlight: North American Technographics PC And Gaming Online Survey, Q4 2008

    January 23, 2009 | Jacqueline Anderson

    This highlight deck summarizes the key findings from Forrester's North American Technographics PC and Gaming Online Survey, Q4 2008.

  • Report US B2C Online Paid Content: Five-Year Forecast

    Experiential Games Have Currency, But TV And News Want To Be Free
    December 3, 2008 | Mark Best, Sarah Rotman Epps

    Since Forrester last published its online paid content forecast in 2006, the world has radically changed. The definition of "online" has expanded. Once defined narrowly as the PC browser-accessed...

  • Report Technographics® Insight: US Gen Yers Live Richly And Comprehensively Online

    June 4, 2008 | Ted Schadler

    This Technographics Insight takes a look at Gen Y¿s online activities in the US. It compares online audio, video, and gaming activities, social activities, communication activities and shopping...

  • Report Interactive Marketing Data Overview, US 2007

    North American Consumer Technographics®
    February 26, 2008 | Jacqueline Anderson

    This is a graphical analysis of the information that interactive marketing professionals need to understand how US consumers use and feel about digital channels, media, and advertising. We draw on...

  • Report Understanding The US Video Game Player

    It's Not As Simple As Focusing On Young Men
    January 25, 2008 | TJ Keitt, Paul Jackson

    Video gaming is mainstream — today, 37% of US consumers report that they play video games. These gamers are not just young men but include Baby Boomers and women. Women constitute 49% of gamers,...

  • Report In Which Online Activities Are Generations Engaging, 2007

    January 4, 2008 | Charles S. Golvin

    What are the different generations doing online? How does online engagement of photo, music, video, gaming, shopping, communication, and social computing activities vary across the generations?

  • Report Technographics® Insight: US Video Gaming Isn't Just For Kids - A Deep Dive

    December 20, 2007 | Ted Schadler

    This Technographics Insight analyzes gamers, the devices they use to play computer or videogames, and how each generation differs when it comes to game genres. From Gen Yers and Gen Xers to...

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