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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Vast, Fast, And Relentless: Consumer Buying Enters A New Era

    What B2C Businesses Need To Know To Survive And Thrive In The Next Decade

    It won't be news to anyone that consumers are more empowered than ever, but it's hard to pin down in precisely what ways they're empowered and how that changes the way businesses must serve them....

  • Report Q&A: The Privacy-Personalization Paradox

    Strike A Balance Without Losing Competitive Advantage Or Consumer Trust
    November 25, 2019 | Fatemeh Khatibloo

    Marketers today find themselves in a Catch-22. On the one hand, their customers want to be recognized and rewarded for their loyalty with better-tailored content and offers. On the other hand,...

  • Report Give Your Brand A Voice — Literally

    Vision: The Brand Experience Playbook
    August 12, 2019 | Dipanjan Chatterjee

    Voice is marketing's most significant paradigm shift this decade — one that has far-reaching implications for how brands engage customers and prospects. CMOs: Read this report to learn why voice...

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