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  • Report Trends In Russia's eCommerce Market

    Pinpointing Opportunities In Russia's Complex And Dynamic eCommerce Ecosystem
    December 3, 2013 | Martin Gill

    Russia presents an enormous opportunity for eCommerce professionals eyeing potential international growth. However, as one Russian eBusiness professional told us, "You can make a lot of money here,...

  • Report Free Shipping Continues To Be Every Retailer's Frenemy

    October 7, 2013 | Sucharita Kodali, Marcus Johnson

    Shipping can be seen as both a friend and an enemy to retailers, incentivizing customers to transact via free offers on the one hand while incurring hard costs on the other. Unfortunately,...

  • Report European Online Retail: Five Trends To Watch In 2013

    European eBusiness Executives Must Embrace A Multi-Touchpoint Reality
    February 25, 2013 | Martin Gill

    European retail eBusiness executives face a time of unprecedented change. The range of touchpoints that customers use to discover, explore, buy, and re-engage with brands is growing by the day. New...

  • Report Trends In India's eCommerce Market

    How Online Retail In India Is Evolving Differently From Other Major Markets
    August 13, 2012 | Zia Daniell Wigder, Manish Bahl

    India's eCommerce market is at an early stage but is expected to see huge growth over the next four to five years. Over the past 12 months, venture capitalists have invested heavily in India's...

  • Report European In-Store Pickup Service Best Practices

    Addressing Consumers' Need For Immediacy And Cost Savings
    December 2, 2011 | Sabine Poltermann, Patti Freeman Evans

    European consumers continue to make use of all of the touchpoints that eBusiness professionals offer when making purchases. Click and collect serves multichannel buyers' fundamental needs by...

  • Report German Online Retail Overview, 2011

    Despite A Thriving Online Market, Multichannel Retail Is Still An Untapped Opportunity For German Retailers
    September 30, 2011 | Martin Gill

    The German online retail market is the second largest in Europe. Amazon.de and eBay are dominant forces, with major German consumer brands selling through those sites, and others following suit...

  • Report Using International Shipping To Reach Online Shoppers Around The Globe

    How US Online Retailers Can Extend Their Offerings To Consumers Abroad
    August 5, 2011 | Zia Daniell Wigder

    Given that online retail growth rates remain higher outside the United States than within, eBusiness executives are increasingly looking to tap into online buyers in other markets. The lowest-cost...

  • Report European Online Retail: Adopt A Local Approach

    A Solid Understanding Of Customer Expectations And A Localization And Differentiation Strategy Are The Keys To Success Across Europe.
    July 15, 2011 | Martin Gill

    Despite some commonality in currency and legislation, there are some notable differences in customer shopping behavior and market trends across the various European online retail markets. eBusiness...

  • Report Trends In China's eCommerce Market

    How Online Retail In China Is Evolving Differently From Other Major Markets
    January 11, 2011 | Zia Daniell Wigder

    China's eCommerce market is both one of the largest and one of the fastest growing in the world. While Forrester estimates the traditional B2C online retail markets to be larger in the US and Japan...

  • Report What Stops Consumers From Buying Online

    Inhibitors Of Online Shopping Behavior In Europe
    October 29, 2010 | Patti Freeman Evans, Andrea Carini

    Even during the economic recession, online sales have kept growing as have online buyers: We project that 153 million Europeans will shop online in 2010. Despite this growth, 31% of online adults...

  • Report Targeting The European Cross-Border Buyer

    Online Cross-Border Buyers Are Affluent, High-Spending Online Buyers And Are Looking For The Perfect Product
    September 15, 2009 | Patti Freeman Evans, Lauriane Camus

    Nearly one-third of European online buyers have made Web purchases outside of their home country. Online cross-border buyers are desirable consumers because they show high online buying tenure,...

  • Report Tactics To Attract Recession-Weary Online Buyers Around The Globe

    September 4, 2009 | Zia Daniell Wigder

    Despite early signs of a global recovery, online shoppers in all regions of the world continue to be cautious in making purchase decisions. Consumers today are visiting a variety of sites before...

  • Report Technographics® Survey Highlights: North American Technographics Post-Holiday Retail Online Survey, Q1 2009 (US)

    April 1, 2009 | Ina Mitskaviets

    This highlight deck summarizes the key findings from Forrester’s North American Technographics Post-Holiday Retail Online Survey, Q1 2008 (US).

  • Report Technographics® Survey Highlight: North American Technographics Retail Online Survey, Q3 2008

    January 23, 2009 | Jacqueline Anderson

    This highlight deck summarizes the key findings from Forrester¿s North American Technographics Retail Online Survey, Q3 2008.

  • Report Technographics® Survey Highlights: North American Technographics Pre-Holiday Retail Online Survey, Q4 2008

    December 12, 2008 | Jacqueline Anderson

    This highlight deck summarizes the key findings from Forrester¿s North American Technographics Pre-Holiday Retail Online Survey, Q4 2008. This deck covers holiday shopping intentions for the...

  • Report Shipping Issues Continue To Plague Online Retailers

    2007 Holiday Data Reveals Consumers' Discontent With Delivery Costs
    March 14, 2008 | Sucharita Kodali

    More US Web buyers experienced problems or complications while shopping online in the 2007 holiday season than in 2006. Nearly one in two online shoppers had difficulties. Chief among the site...

  • Report Technographics® Survey Highlights: North American Technographics® Post-Holiday Retail Online Survey, Q1 2008

    March 13, 2008 | Jacqueline Anderson

    This highlight deck summarizes the key findings from Forrester¿s North American Technographics® Post-Holiday Retail Online Survey, Q1 2008. This deck covers 2007 holiday shopping offline and...

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