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  • Report Vendor Landscape: Enterprise Marketing Software Suites In Asia Pacific

    EMSS Vendors Have Varying Presences And Localization Strategies In The Region
    October 3, 2017 | Xiaofeng Wang

    More B2C marketers in Asia Pacific are investing in an enterprise marketing software suite (EMSS) to better engage empowered customers and drive contextual marketing. However, EMSS vendors'...

  • Report Vendor Landscape: Creative Advertising Technologies, Q3 2017

    Technology That Makes Brand Experiences Smarter, Faster, And More Relevant
    September 27, 2017 | Susan Bidel, Richard Joyce

    The evolution of digital media buying has changed the way that marketers think about creative development. Data and creative advertising technology (adtech) have empowered marketers to embrace a...

  • Report Vendor Landscape: Social Marketing Technology

    March 10, 2017 | Melissa Parrish, Erna Alfred Liousas

    B2C marketers struggle with today's web of social media marketing technologies. The complexity of options, along with use cases that don't always line up to technology capabilities, adds to the...

  • Report Vendor Landscape: Mobile Engagement Automation Solutions

    Mobile Moments Demand Speed, Speed Demands Automation
    November 22, 2016 | Jennifer Wise, Julie A. Ask, Laura Naparstek

    With the ever-increasing volume of mobile moments happening each day in the US alone, marketers need automation to deliver against high customer expectations in real time. Vying to help is a new...

  • Report Vendor Landscape: Media Buying Agencies

    Media Agencies Must Provide Value Beyond Buying
    October 6, 2016 | Sarah Sikowitz

    Changes in consumer behavior and technology are driving seismic shifts in media buying. As a result, media agencies try to carve out ways to differentiate — broadening capabilities and moving into...

  • Report Vendor Landscape: Digital Agencies In China

    September 21, 2016 | Xiaofeng Wang

    Marketers in China need more external support than ever to engage with the rapidly growing digital population in a fast-changing digital ecosystem. This report helps B2C marketers understand the...

  • Report Vendor Landscape: Second-Screen Ad-Syncing Solutions

    Boost TV Advertising With Synchronized Online Advertising Campaigns
    April 21, 2016 | Samantha Merlivat

    Consumers' increasing use of connected screens while they're watching TV draws their attention away from TV content and commercials. Smart marketers see this as an opportunity and not a threat:...

  • Report Vendor Landscape: Gamification Solutions For Strategy And Execution

    Differentiation Emerges As The Market Matures
    November 6, 2015 | Jennifer Wise

    Once a victim of the shiny object syndrome, gamification now enjoys the attention of B2C marketers ready to implement it. The vendor landscape has also come of age, making it harder to pinpoint...

  • Report Vendor Landscape: Word-Of-Mouth Platforms

    November 3, 2015 | Nate Elliott

    Marketers love to chase word of mouth — but not enough have learned how to harness its potential. The good news: word-of-mouth platforms (WOMPs) stand ready to help marketers identify the right...

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