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ForresterNow

FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report New Tech: Augmented Reality, Virtual Reality, And Mixed Reality, Q1 2019

    Forrester's Landscape Overview Of 21 AR, VR, And MR Providers
    January 23, 2019 | Carlton A. Doty, Annika Gunderson

    Augmented, virtual, and mixed reality (AR, VR, and MR, collectively "extended reality" or "XR") are trendy technologies that are fuel for many companies' innovation experiments. However, XR...

  • Report The Five Factors That Supercharge CX Enablement

    Advanced Level: Enablement Practices For CX Transformation
    December 26, 2018 | TJ Keitt, Samuel Stern

    To create truly differentiated customer experiences, businesses must first create employee experiences that simplify customer experience (CX) delivery. CX transformation leaders must help their...

  • Report Experiment With New Approaches At The Leading Edge Of Design

    Advanced Level: Design Practices For CX Transformation
    October 30, 2018 | Andrew Hogan

    Getting experience design right is essential to CX transformation — it means performing specific activities required for defining and refining experiences based on your vision and research-based...

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