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• Report Now Tech: IoT Data Management Solutions, Q2 2019

  Forrester's Overview Of 22 IoT Data Management Solution Providers

  June 6, 2019 | Noel Yuhanna, Michele Goetz

  You can use internet-of-things (IoT) data management solutions to deliver a comprehensive view of IoT data, become significantly more productive, and accelerate IoT initiatives. But to realize...

• Report Now Tech: Cross-Channel Campaign Management, Q2 2019

  Forrester's Overview Of 42 Cross-Channel Campaign Management Providers

  May 17, 2019 | Rusty Warner

  B2C marketers, you can use cross-channel campaign management (CCCM) offerings to better understand your customers, execute your brand strategy across channels, and orchestrate digital and offline...

• Report Now Tech: Real-Time Interaction Management, Q1 2019

  Forrester's Overview Of 42 RTIM Providers

  January 11, 2019 | Rusty Warner

  B2C marketers can use real-time interaction management (RTIM) offerings to orchestrate contextually relevant customer experiences (CX), address customer expectations for mutual value exchanges with...

• Report Now Tech: Journey Management, Q4 2018

  Forrester's Overview Of 23 Journey Management Providers

  November 14, 2018 | Joana van den Brink-Quintanilha, Alex Causey

  You can use journey management tools to digitize journey maps at scale, take a data-driven approach to creating a common vision for key journeys, and automate and scale journeys by orchestrating...

• Report Now Tech: Hadoop/Spark Platforms, Q3 2018

  Forrester's Overview Of 18 Hadoop/Spark Platform Providers

  July 20, 2018 | Noel Yuhanna, Mike Gualtieri

  You can use Hadoop/Spark (HARK) platforms to access open source innovation, become significantly more productive, and foster collaboration. But to access these benefits, you'll first have to select...

• Report Now Tech: Predictive Analytics And Machine Learning Solutions In China, Q3 2018

  Forrester's Overview Of 22 PAML Providers In China

  July 17, 2018 | Charlie Dai

  You can use predictive analytics and machine learning (PAML) solutions to build predictive models and generate insights. But to access these benefits, you'll first have to select from a diverse set...

• Report Now Tech: Customer Analytics Technologies, Q1 2018

  Forrester's Overview Of 35 Customer Analytics Providers

  February 12, 2018 | Brandon Purcell

  You can use customer analytics technologies to increase acquisition, drive retention and loyalty, and improve the customer experience. But to access these benefits, you'll first have to select from...