Search Results
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Report The Forrester Wave™: B2B Customer Analytics, Q1 2019
The Six Providers That Matter Most And How They Stack Up
March 11, 2019 | Allison SnowIn our 35-criterion evaluation of B2B customer analytics providers, we identified the six most significant ones — 6sense; CaliberMind; Datorama, a Salesforce company; Lattice Engines; Mintigo; and...
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Report New Tech: B2B Marketing Data Management Solutions, Q1 2019
Forrester's Landscape Overview Of 29 Providers
January 31, 2019 | Steven CaseyThe foundation of customer-obsessed marketing is the ability to collect, analyze, and manage the customer data to derive insights. But most B2B marketers have low confidence in the quality of their...
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Report Now Tech: B2B Analytics And Measurement Providers, Q4 2018
Forrester's Overview Of 29 B2B Analytics And Measurement Providers
October 18, 2018 | Allison SnowYou can use B2B analytics and measurement solutions to gain insights, help grow the business, manage performance, and monitor customer health. But to access these benefits, you'll first have to...