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ForresterNow

FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Increase B2B In-Person Event Payoff With Digital Immersion

    Four Best Practices Make Events More Contextual And Engaging
    August 14, 2019 | Laura Ramos, Matthew Camuso

    In a post-digital world, B2B buyers expect fluidity between digital and physical experiences. Still representing the largest chunk of the marketing budget, most B2B events do not take full...

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