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  • Identity & Access Management (IAM)

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The Identity And Access Management Playbook For 2020

Evolve Your IAM Strategy For Your Digital Business

New business models have extended the identity boundaries of today's digital businesses: Security pros must manage identities and access across a variety of populations (employees, partners, and...

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  • Report Q&A: What Marketers Need To Know About Consumer Identity Graphs

    As The Key To Identity Resolution, The Identity Graph Is Having A Moment
    August 26, 2019 | Joe Stanhope

    Historically considered an obscure, often hidden, function, the identity graph is enjoying unprecedented popularity as B2C marketers prioritize identity resolution. Firms now understand that the...

  • Report Predictions 2019: B2C Marketing

    Consumer Power Pushes Marketers To Better Data And Experiences, But Not Without A Few Fumbles

    Almost halfway through the age of the customer, consumers are making their increasing power felt when dealing with brands. With customer preference and privacy taking center stage in 2018, B2C...

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