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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report The Future Of Privacy: Personal Identity And Data Management

    Consumer-Managed Data Is The Future Of The Data Economy
    October 17, 2018 | Fatemeh Khatibloo, Stephanie Liu

    Consumers leave a digital footprint across channels and media, and they are aware that marketers use this data for financial gain. With growing concerns about security and privacy, individuals want...

  • Report Brief: The New Art Of Data

    CMOs Must Partner With CIOs To Lead Data Innovation
    November 20, 2014 | Fatemeh Khatibloo

    Digital customers, channels, and competitors are putting pressure on your firm to leverage more, and messier, data to arm your products, employees, and operations with digital capabilities. But...

  • Report Big Data's Big Meaning For Marketing

    Use Big Data To Deliver Context And Personalization At Scale

    In the age of the customer, it's not enough for your organization to simply meet your customers' needs. Today, your customers often expect you to anticipate their needs, in much the same way as the...

  • Report Navigating The Future Of Customer Intelligence

    March 28, 2013 | Fatemeh Khatibloo

    Customer intelligence is in the throes of significant change brought about by two primary drivers: 1) the disruption caused by the massive shifts in consumer behavior, and 2) organizations' growing...

  • Report The Cross-Channel Attribution Blueprint

    A Readiness Framework For Successful Implementation
    January 11, 2011 | Fatemeh Khatibloo

    Customer Intelligence (CI) professionals are increasingly tasked with assessing marketing effectiveness across all channels within the organization. But without access to next-generation...

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