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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report The Rise Of The Subscription Business Model

    How Customer-Obsessed Firms Can Reinvent Their Business Model And Move Their Offering Value Closer To Customers
    April 22, 2020 | Dan Bieler

    The subscription model presents new opportunities for businesses to enhance the value of their offerings as they become more embedded in the changing context of their clients' customer journeys....

  • Report Predictions 2019: The Internet Of Things

    IoT's Business Promise Persists After A Consumer Reckoning
    November 6, 2018 | Michele Pelino, Frank Gillett, Julie Ask

    This report shares Forrester's 2019 predictions to help CIOs and their business counterparts tackle the rapidly changing internet-of-things (IoT) landscape to deliver and enable connected products...

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