14 results in Everything
 

Sorry — your search returned 0 results, so we expanded the date range to "All".

Sort by:
Refine
  • Anjali Lai
  • Market Research
  • B2C Marketing

Featured content

ForresterNow

FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

Search Results

  • Report Facebook Loses Ground Among US Online Youth

    A North American Consumer Technographics® Report
    December 12, 2017 | Anjali Lai

    In the race to win and sustain the attention of US youth, Facebook is falling behind. Our analysis of trended behavioral and attitudinal data reveals that young consumers increasingly engage with a...

  • Report The State Of Empowered Customers And Technology: Benchmark 2017, Global

    Global Consumer Technographics®
    October 6, 2017 | Anjali Lai

    Consumer behaviors and expectations are rapidly evolving, but the rate of change differs across the globe. And while similar attitudes drive the most empowered customers, their device usage varies...

  • Report Empowered Customers Demand Contextual Privacy

    A North American Consumer Technographics® Report
    April 6, 2017 | Anjali Lai, Gina Fleming, Fatemeh Khatibloo

    Your consumers are ready for (if not demanding) innovation more than ever before — but they won't blindly embrace experiences at the expense of their data privacy. Instead, increasingly empowered...

  • Report What Millennials Need From Your Loyalty Program

    A Technographics® 360 Report: Using Survey And Qualitative Data
    October 17, 2016 | Anjali Lai

    Millennials are notoriously hard to retain; they tend to value intangible experiences over product acquisition more than any other generation. In a world where loyalty programs are table stakes and...

  • Report Mobile Misconceptions: Uncovering How Consumers Actually Use Their Mobile Phone

    A Technographics® 360 Report: Using Survey, Qualitative, And Behavioral Data
    May 12, 2014 | Roxana Strohmenger, Anjali Lai

    Mobile phone adoption has undeniably changed the way consumers behave, think, and engage. This has prompted marketing leaders to rethink their outreach strategies and adapt to keep pace with the...

Content Type

Apply

Filters

Industry

Region

Vendor

Market Imperatives