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  • Fiona Swerdlow
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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Webinar Industry Lens: Tech Titans In Banking

    September 25, 2020 | Fiona Swerdlow, Alyson Clarke

    Join Forrester principal analyst Alyson Clarke for the second in our three-part "Industry Lens: Tech Titans" webinar series. Episode 2 focuses on how tech titans such as Apple, Google, and others...

  • Webinar Industry Lens: Tech Titans In Healthcare

    September 11, 2020 | Fiona Swerdlow, Jeff Becker

    Join Forrester healthcare expert and senior analyst Jeff Becker for the first in our three-part "Industry Lens: Tech Titans" webinar series. Episode 1 focuses on how tech titans such as Apple,...

  • Report Retailers: Assess Your Digital Business Maturity

    Assessment: The Retail eCommerce Playbook
    August 14, 2020 | Fiona Swerdlow

    To evaluate their eCommerce opportunities, digital business retail professionals must conduct a level set of current strengths and weaknesses. This framework plots your organizational maturity to...

  • Report The Future Of The Digital Store

    Vision: The Digital Store Playbook
    March 19, 2020 | Fiona Swerdlow

    Today's empowered customers use multiple digital devices to engage with brands and retailers on their own terms while shopping in-store. At the same time, new technologies are transforming retail...

  • Report The Visionary's Guide To Digital Store Planning

    Strategic Plan: The Digital Store Playbook
    March 5, 2020 | Fiona Swerdlow

    A successful strategic plan hinges on a strong vision for the digital store. Digital business leaders driving digital store transformation initiatives need a clear plan for how technology will...

  • Report Recruit And Retain Top Digital Talent

    Intermediate Level: Hire And Keep Digitally Skilled Employees To Embed Digital Throughout Your Organization
    May 1, 2019 | Fiona Swerdlow, Martin Gill, Mike Chirokas

    Established firms, including retailers and banks, struggle to recruit and retain the brightest digital talent. To attract digital professionals, they compete directly with startups, agencies, and...

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