Search Results
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Report Forrester Analytics: Adtech (Data Management Platforms) Forecast, 2018 To 2023 (Global)
ForecastView Document
Data management platforms (DMPs) facilitate smarter media buying by unifying data from multiple sources to allow more accurate and detailed audience segmentation. We expect the global DMP market to...
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Report Quantifying The Business Value Of SaaS
Business Case: The SaaS Transformation Playbook
Software-as-a-service (SaaS) continues to grow in popularity across every type of enterprise application. And SaaS purchases can be both expensive and mission-critical — putting more pressure on...
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Report How To Build A VoC Program In Healthcare
Voice of the customer (VoC) programs require structure and follow-through to be effective at driving customer experience (CX) improvements. To drive success, healthcare organizations (HCOs) must be...
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Report Prepare For Blockchain's Impact On The Telecommunications Sector
Distributed Ledger Technology Offers The Potential For New Services And Efficiencies For Telcos And Their Customers
February 15, 2019 | Dan BielerThe telecommunications sector has been slow to embrace the opportunities of distributed ledger technology, AKA blockchain. This follower approach is risky: The emerging virtualization of network...
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Report How US Customers Research And Buy Life Insurance
Meet Prospects At The Point Of Need With Easy Ways To Research And Apply
Life insurance isn't consumers' top priority — until life events prompt them to buy it. Digital teams need to have the right resources in place for when that moment hits. This report explains why...
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Report Harness Marketing's Most Powerful Tool: Emotion
New Techniques Reveal Consumers' Real Decision Process
February 14, 2019 | Jim NailEmotions are essential to marketing, experience, and loyalty but have long seemed beyond rigorous definition and quantification. But market research firms are translating recent neuroscience and...
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Report The Employee Experience Technology Ecosystem
Tools And Technology: The Employee Experience Playbook
If you hold a traditional view and think about employee experience (EX) from the vantage point of the employee life cycle, from initial hiring to the exit interview, you're missing your single...
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Report Introducing Forrester's Employee Experience Index
Landscape: The Employee Experience Playbook
The debate about the importance of employee experience (EX) is moving into a new phase. It's no longer a question of whether EX is important. Now the debate is about which EX elements matter most....
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Report Now Tech: Omnichannel Customer Service Outsourcers, Q1 2019
Forrester's Overview Of 28 Omnichannel Customer Service Outsourcing Providers
You can use omnichannel customer service outsourcing to improve cost efficiency, quickly stand up digital engagement channels, and adjust to unexpected customer interaction volume. But to access...
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Report Early Adopters Of VSM Start To See The Light
How Early Adopters Of Value Stream Management Align App Dev With Business Outcomes
Value stream management (VSM) tools are starting to emerge to fill the gaps that DevOps alone can't, such as the capture and visualization of KPIs and the ability to connect business needs to value...
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Report Digital Ups The Stakes For B2B Sales Pros
Vision: The B2B eCommerce Playbook
February 13, 2019 | Allen BondeNearly four years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester sees B2B buyers both accelerating their shift to self-service and demanding higher-quality...
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Report The Security Of Cryptocurrencies
Security Must Help Business Leaders Make Risk-Based Decisions On Cryptocurrency Adoption And Implementation
Many enterprises are considering the adoption of cryptocurrencies for payment. As a security and risk (S&R) professional, you're responsible for helping business leaders understand the legal and...
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Report What's New In Service Design And What It Means For CX Pros
Highlights From The 2018 Global Service Design Conference With Forrester's Analysis
February 13, 2019 | Karine Cardona-SmitsWhat's the latest in service design, and what does it mean for customer experience (CX) professionals? Forrester attended the 2018 Service Design Global Conference in October to investigate, and we...
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Report Drive Greater Speed, Innovation, And Adoption With SaaS Transformation
Executive Overview: The SaaS Transformation Playbook
February 13, 2019 | Liz HerbertCompanies looking to maintain their competitive edge and execute on digital transformation strategies need modern, flexible business applications. Forrester's software-as-a-service (SaaS)...
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Report The Forrester Wave™: Cloud Hadoop/Spark Platforms, Q1 2019
The 11 Providers That Matter Most And How They Stack Up
Cloud Hadoop/Spark (HARK) platforms accelerate insights by automating the storage, processing, and accessing of big data. In our 25-criterion evaluation of HARK providers, we identified the 11 most...
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Report Join The Progressive Web App Movement
Apple's On Board To Help You Build A Mobile Website That Combines The Frictionlessness Of The Web With The Experience Of An App
February 12, 2019 | Ted SchadlerNow that Apple supports the progressive web app (PWA) standards that Google pioneered, it's time to join organizations like eBay, the Financial Times, Flipkart, Starbucks, and West Elm in the...
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Report It's Time To Make Every Web Application A Progressive Web App
Mobile Apps Will Slip To A Niche Role As PWAs Combine The Discoverability Of The Web With The Experience Of An App
The technology pendulum has swung from the web being all the rage to the web being a terrible experience. Now, it's swinging back to the web being all the rage again, thanks to progressive web apps...
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Report Protecting Your Brand On The Rogue Web
Wholesalers Could Ignore Internet-Based Sellers . . . Until Now
February 12, 2019 | Sucharita KodaliBrands have invested tremendous amounts in their equity. In the past, gray-market goods might have been available in a side alley in major cities, but the transparency of the internet lets...
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Report Six Things Brands Must Do Online To Improve Sales
Follow Forrester's eCommerce Enablement Framework To Grow Presence And Share
February 12, 2019 | Sucharita KodaliBrands are now generating a hefty percentage of their overall revenues through eCommerce, often on websites other than their own. To ensure that other retailers and digital business professionals...
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Report The Winning Way To Plan Customer Research
Use Forrester's Customer Research Canvas To Drive The Why, What, How, And Who Of Your Research Efforts
Although companies increasingly recognize that if they want to improve CX significantly, they can't skip customer research, Forrester consistently hears from CX pros who struggle to conduct the...
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Report Extended Reality Will Help Manufacturers With More Than Just Training And Remote Assistance
Look Past The Hype To See Where Augmented, Mixed, Or Virtual Reality Creates Value In Industrial Use Cases
February 12, 2019 | Paul MillerAugmented reality (AR), mixed reality (MR), and virtual reality (VR), collectively referred to as extended reality, are making their way into manufacturing environments. However, there's a...
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Report The Global Tech Market Outlook For 2019 To 2020
Tougher Times Are Ahead As We Move Away From 2018's Peak Growth Rates
February 11, 2019 | Andrew BartelsWhen CIOs look back in five years, they will probably mark 2018 as the best year for tech budgets over that period. To help CIOs navigate these shifting tech waters and prepare for tougher times,...
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Report The State Of Business Continuity, 2018
Risk Pros Are Expanding BC To Include Most Operational Risks
As 100-year floods and cyberattacks grow more frequent, and as organizations become completely dependent on complex technology, business continuity (BC) preparedness must be a cornerstone of a...
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Report Harness Emerging Technologies To Differentiate Your Digital Business
Advanced Level: Technology Practices For Digital Business
Digital innovators treat technology as a business asset, the underpinning of new business models. They put technology at the core of their innovation process, and harness emerging technology to...
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Report Forrester Analytics: Luxury Retail Forecast, 2018 To 2023 (Global)
ForecastView Document
The personal luxury market is booming. Luxury sales grew by 6% in 2017, and online sales grew by 24%. eCommerce drove 39% of luxury sales growth in 2017, and this will rise to 59% by 2023. Digital...