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The Retail E-Commerce Playbook For 2020

The Art And Science Of Retail eCommerce

Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they're not missing either opportunities for direct online sales or ways that...

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  • Report Must-Have E-Commerce Features

    Roadmap: The Retail E-Commerce Playbook
    October 28, 2020 | Sucharita Kodali

    Digital business professionals often grapple with prioritizing the countless issues that populate e-commerce to-do lists. This report takes a prescriptive look at industry standards as well as the...

  • Report The Omnichannel Maturity Assessment

    Assessment: The Omnichannel Commerce Playbook
    October 19, 2020 | Brendan Witcher

    Supporting an omnichannel fulfillment program is table stakes in retail today — and particularly in light of pandemic or other market shift conditions. Organizations need to assess their...

  • Report It's Time For Retail Stores To Open Their Doors To The Digital Org

    Organization: The Digital Store Playbook
    August 28, 2020 | Brendan Witcher

    In the age of the customer — and especially in the midst of a pandemic — channel-specific strategies, tactics, and organizational structures become irrelevant and (worse) potentially crippling. To...

  • Report The Forrester Retail Quarterly Earnings Review, Q1 2020

    Highlights From 24 Retail Q1 2020 Earnings Call Transcripts
    August 18, 2020 | Fiona Swerdlow, Madeline Cyr

    As consumers demand more than ever from the retail experience, retailers and brands are investing to rethink and reinvent those experiences. The Forrester Retail Quarterly Earnings Review...

  • Report Brands' Success Relies On Relationships With Retailers

    Brands Must Evolve From Suppliers To Partners
    August 17, 2020 | Michelle Beeson

    The pandemic has magnified the importance of digital commerce strategies. For brands, it is not all about direct-to-consumer (D2C). A significant proportion of most brands' revenue comes via...

  • Report Research Overview: Online Marketplaces

    A Guide To Buying, Selling, And Creating Market Leverage Via Everyone's Favorite Digital Platform Business Model
    August 17, 2020 | Allen Bonde, Caleb Ewald

    Online marketplaces aren't a new idea. Yet over the past few years, they have (re)emerged as a preferred channel for consumers, small businesses, and a growing number of enterprise buyers. For...

  • Report Retailers: Assess Your Digital Business Maturity

    Assessment: The Retail eCommerce Playbook
    August 14, 2020 | Fiona Swerdlow

    To evaluate their eCommerce opportunities, digital business retail professionals must conduct a level set of current strengths and weaknesses. This framework plots your organizational maturity to...

  • Report The State Of The US Shopper — COVID-19

    Landscape: The Digital Store Playbook
    July 16, 2020 | Sucharita Kodali, Madeline Cyr

    As US states begin to ease COVID-19 restrictions, consumers are still tentative about the prospect of visiting reopened retail locations. This report provides an overview of the state of US...

  • Report Paving The Path To Omnichannel Commerce

    Roadmap: The Omnichannel Commerce Playbook
    July 14, 2020 | Brendan Witcher

    Digital business professionals have long recognized the need for omnichannel programs, but many are unsure of where to start. This report guides digital business pros on how to craft an omnichannel...

  • Report Omnichannel Commerce Metrics That Matter

    Performance Management: The Omnichannel Commerce Playbook
    July 10, 2020 | Brendan Witcher

    To achieve key business goals with omnichannel programs, digital strategy professionals need to ensure that they have the right metrics in place. But not all metrics are created equal, and success...

  • Report The Art And Science Of Retail eCommerce

    Executive Overview: The Retail eCommerce Playbook
    July 6, 2020 | Sucharita Kodali

    Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they're not missing either opportunities for direct online sales or ways that...

  • Report Now Tech: Merchant Payment Providers, Q3 2020

    Forrester's Overview Of 23 Global Merchant Payment Providers
    July 6, 2020 | Lily Varon

    You can use payment providers to improve payments acceptance and reach, to support new payment models and flows, and for a range of other payment-adjacent services like fraud management and...

  • Report Mastering The Art Of Omnichannel Retailing

    Executive Overview: The Omnichannel Commerce Playbook
    June 19, 2020 | Brendan Witcher

    Digital business leaders know that many customers use a variety of digital and physical touchpoints as they move along the path to purchase. This complexity creates challenges for retailers as they...

  • Report Envisioning The Future Of Omnichannel Commerce

    Vision: The Omnichannel Commerce Playbook
    June 11, 2020 | Brendan Witcher

    Omnichannel is not a new concept, but B2C, B2B, and even B2B2C companies still grapple with how to transform from multichannel to omnichannel. Omnichannel capabilities cover four key areas: view of...

  • Report The State Of Augmented Reality In Retail: 2020

    Continuous Improvement: The Digital Store Playbook
    June 9, 2020 | Julie Ask, Erin Sellers

    Since IKEA created an interactive experience with its product catalog, the quality of augmented reality (AR) experiences in retail has improved dramatically in the past 10 years. AR now supports...

  • Report Augmented Reality In 2020: Ready For Primetime

    Augmented Reality Evolves To Enable Consumers To Experience Products Virtually Before Purchase
    June 9, 2020 | Julie Ask, Erin Sellers

    Augmented reality (AR) has evolved in the past 10 years from being an unstable gimmick to a legitimate way for consumers to experience products and services before they purchase them. This report...

  • Report Your Strategic Plan Is The Linchpin For Omnichannel Success

    Strategic Plan: The Omnichannel Commerce Playbook
    June 2, 2020 | Brendan Witcher

    Organizations today must have a comprehensive strategic plan that aligns their internal teams with a single vision for omnichannel excellence. However, because omnichannel commerce continues to...

  • Report The Definitive Drop-Ship Guide For Brands And Retailers

    Find Your Technology Partners To Enable Successful Drop-Ship Selling

    Retailers and brands know that shoppers value comprehensive and trustworthy product selections online. They also know drop-ship solutions provide them with bigger assortments and margins. For...

  • Report China Shopper Insights And The Impact Of COVID-19

    May 29, 2020 | Satish Meena, Xiaofeng Wang

    COVID-19 has had a dramatic impact on the global retail business. China took the first hit, seeing $328 billion consumer goods sales ebb away in Q1 2020. Chinese consumers, including those in older...

  • Report The Forrester Wave™: B2B Commerce Suites, Q2 2020

    The 13 Providers That Matter Most And How They Stack Up
    May 19, 2020 | Joe Cicman, Emily Pfeiffer

    In our 29-criterion evaluation of B2B commerce suites providers, we identified the 13 most significant ones — Adobe, Apttus, BigCommerce, commercetools, Elastic Path Software, Episerver, Insite,...

  • Report The Forrester Wave™: B2C Commerce Suites, Q2 2020

    The 10 Providers That Matter Most And How They Stack Up
    May 19, 2020 | Emily Pfeiffer, Joe Cicman

    In our 31-criterion evaluation of B2C commerce suites providers, we identified the 10 most significant ones — Adobe, BigCommerce, commercetools, Elastic Path Software, Episerver, Kibo Commerce,...

  • Report One Customer, One Organization, One P&L

    Organization: The Omnichannel Commerce Playbook
    May 19, 2020 | Brendan Witcher

    In the age of the customer, channel-specific strategies, tactics, and organizational structures become irrelevant. Why? Customers expect seamless and connected journeys. Companies must therefore...

  • Report The Top Retail Technology Investments In 2020

    Retail And Brand Professionals Share Their Priorities For Tech-Driven Commerce Initiatives In The Coming Year
    May 11, 2020 | Brendan Witcher

    In January and February 2020, we interviewed more than 60 retail and brand professionals from over 50 companies to understand which technology initiatives they are investing in this year. This...

  • Report The Forrester Retail Quarterly Earnings Review, Q4 2019

    Highlights From 25 Retail Q4 2019 Earnings Call Transcripts
    May 7, 2020 | Fiona Swerdlow, Madeline Cyr

    As today's empowered consumers demand more than ever before of the retail experience, leading retailers and brands are investing to rethink and reinvent their customers' cross-touchpoint...

  • Report Construct The Business Case For Digital Store Transformation

    Business Case: The Digital Store Playbook
    May 1, 2020 | Brendan Witcher

    Retailers today are transforming their physical stores from places to shop to digital centers of engagement. Myriad technology solutions support this transition, including automated checkout,...

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