Search Results
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Report The Forrester Wave™: Social Suites, Q4 2019
The Eight Providers That Matter Most And How They Stack Up
October 9, 2019 | Jessica LiuIn our 40-criterion evaluation of social suites providers, we identified the eight most significant ones — Clarabridge, Facelift, Falcon.io, Hootsuite, Khoros, Salesforce, Socialbakers, and...
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Report The Forrester Wave™: Enterprise Marketing Software Suites, Q3 2019
Tools And Technology: The Enterprise Marketing Technology Playbook
September 25, 2019 | Joe StanhopeIn our 40-criterion evaluation of enterprise marketing software suites (EMSSes), we identified the seven most significant ones — Acoustic, Adobe, Oracle, Salesforce, SAP, SAS, and Zeta — and...
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Report The Forrester Wave™: Cross-Channel Campaign Management (EMSS Modules), Q3 2019
The Seven Providers That Matter Most And How They Stack Up
September 25, 2019 | Rusty WarnerIn our 40-criterion evaluation of cross-channel campaign management (CCCM) providers that package their CCCM solutions as modules within larger enterprise marketing software suites (EMSSes), we...
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Report Now Tech: Marketing Measurement And Optimization Solutions, Q3 2019
Tools And Technology: The Marketing Measurement And Insights Playbook
You can use marketing measurement and optimization to understand the business impact of marketing budgets, determine the optimal mix of channels, and forecast the results of alternative marketing...
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Report Applying The Forrester Wave™: Data Management Platforms In Asia Pacific, Q3 2019
How To Identify The Right DMP Vendor For Your Business
August 13, 2019 | Xiaofeng WangIn July 2019, we published a Forrester Wave™ evaluation of data management platforms (DMPs) in Asia Pacific. We used 39 criteria to evaluate 10 vendors, both global and country-specific ones. In...
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Report The Forrester Wave™: Data Management Platforms In Asia Pacific, Q3 2019
The 10 Providers That Matter Most And How They Stack Up
July 10, 2019 | Xiaofeng WangIn our 39-criterion evaluation of data management platforms (DMPs) in Asia Pacific (AP), we identified the 10 most significant ones — Adobe, BrainPad, Cxense, iPinYou, Lotame, nEqual, Oracle,...
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Report Now Tech: Social Suites, Q2 2019
Forrester's Overview Of 17 Social Suites Providers
June 17, 2019 | Jessica LiuYou can use social suites to streamline many of your social marketing activities into a single cohesive platform. But to realize these benefits, you'll first have to select from a diverse set of...
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Report The Forrester Wave™: Data Management Platforms, Q2 2019
The Seven Providers That Matter Most And How They Stack Up
June 13, 2019 | Tina Moffett, Arleen ChienIn our 34-criterion evaluation of data management platforms (DMPs), we identified the seven most significant ones — The ADEX, Adobe, Lotame, Neustar, Nielsen, Oracle, and Salesforce — and...
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Report Now Tech: Cross-Channel Campaign Management, Q2 2019
Forrester's Overview Of 42 Cross-Channel Campaign Management Providers
May 17, 2019 | Rusty WarnerB2C marketers, you can use cross-channel campaign management (CCCM) offerings to better understand your customers, execute your brand strategy across channels, and orchestrate digital and offline...
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Report Now Tech: Data Management Platforms In Asia Pacific, Q2 2019
Forrester's Overview Of 23 Data Management Platform Providers
April 29, 2019 | Xiaofeng WangMarketers use data management platforms (DMPs) to improve programmatic media buying, deliver consistent marketing communication across channels, and shape customer-obsessed operations. But to...
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Report The Forrester Wave™: Real-Time Interaction Management, Q1 2019
The 12 Providers That Matter Most And How They Stack Up
February 27, 2019 | Rusty WarnerIn our 33-criterion evaluation of real-time interaction management (RTIM) providers, we identified the 12 most significant ones — Adobe, Certona, Emarsys, FICO, IBM, Infor, Kitewheel, Pegasystems,...
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Report Now Tech: Real-Time Interaction Management, Q1 2019
Forrester's Overview Of 42 RTIM Providers
January 11, 2019 | Rusty WarnerB2C marketers can use real-time interaction management (RTIM) offerings to orchestrate contextually relevant customer experiences (CX), address customer expectations for mutual value exchanges with...
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Report Now Tech: Email Marketing Vendors, Q3 2018
Forrester's Overview Of 38 Email Marketing Vendors
August 20, 2018 | Shar VanBoskirkYou can use email marketing vendors to deploy compliant email messages and innovate with the email medium. But to access these benefits, you'll first have to select from a diverse set of vendors —...
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Report The Forrester Wave™: Enterprise Marketing Software Suites, Q1 2018
The Seven Providers That Matter Most And How They Stack Up
February 13, 2018 | Joe StanhopeIn our 40-criteria evaluation of enterprise marketing software suite (EMSS) providers, we identified the seven most significant ones — Adobe, IBM, Marketo, Oracle, Salesforce, SAP Hybris, and SAS —...
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Report The Forrester Wave™: Cross-Channel Campaign Management, Q1 2018
The 12 Providers That Matter Most And How They Stack Up
February 13, 2018 | Rusty WarnerIn our 33-criteria evaluation of cross-channel campaign management (CCCM) providers, we identified the 12 most significant ones — Adobe, Cheetah Digital, Emarsys, IBM, Oracle, Pegasystems, Pitney...