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Report Now Tech: Marketing Measurement And Optimization Solutions, Q3 2019
Tools And Technology: The Marketing Measurement And Insights Playbook
You can use marketing measurement and optimization to understand the business impact of marketing budgets, determine the optimal mix of channels, and forecast the results of alternative marketing...
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Report Now Tech: Email Marketing Vendors, Q3 2018
Forrester's Overview Of 38 Email Marketing Vendors
August 20, 2018 | Shar VanBoskirkYou can use email marketing vendors to deploy compliant email messages and innovate with the email medium. But to access these benefits, you'll first have to select from a diverse set of vendors —...
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Report The Forrester Wave™: Enterprise Marketing Software Suites, Q1 2018
The Seven Providers That Matter Most And How They Stack Up
February 13, 2018 | Joe StanhopeIn our 40-criteria evaluation of enterprise marketing software suite (EMSS) providers, we identified the seven most significant ones — Adobe, IBM, Marketo, Oracle, Salesforce, SAP Hybris, and SAS —...