Search Results
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Report Now Tech: Marketing Measurement And Optimization Solutions, Q3 2019
Tools And Technology: The Marketing Measurement And Insights Playbook
You can use marketing measurement and optimization to understand the business impact of marketing budgets, determine the optimal mix of channels, and forecast the results of alternative marketing...
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Report The Forrester Wave™: Data Management Platforms, Q2 2019
The Seven Providers That Matter Most And How They Stack Up
June 13, 2019 | Tina Moffett, Arleen ChienIn our 34-criterion evaluation of data management platforms (DMPs), we identified the seven most significant ones — The ADEX, Adobe, Lotame, Neustar, Nielsen, Oracle, and Salesforce — and...
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Report The Forrester Wave™: Marketing Measurement And Optimization Solutions In Asia Pacific, Q4 2018
The Seven Providers That Matter Most And How They Stack Up
October 23, 2018 | Xiaofeng WangIn our 36-criteria evaluation of marketing measurement and optimization solutions in Asia Pacific (AP), we identified the seven most significant vendors — Analytic Partners, Data2Decisions,...
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Report Now Tech: Identity Resolution, Q3 2018
Forrester's Overview Of 24 Identity Resolution Providers
August 21, 2018 | Joe Stanhope, Susan BidelB2C marketers leverage identity resolution to improve customer data management, better target and personalize customer interactions, and gain efficiencies through measurement. But to access these...
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Report The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q2 2018
The Eight Providers That Matter Most And How They Stack Up
In our 34-criteria evaluation of marketing measurement and optimization solutions, we identified the eight most significant providers — Analytic Partners, Data2Decisions, Ipsos MMA, IRI, Kantar...