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The Marketing Measurement And Insights Playbook For 2020

Embrace A Unified Marketing Measurement Standard

Marketers must change their attitude toward measurement: away from passively reviewing post-campaign reports and toward proactively analyzing results and optimizing future marketing plans. To make...

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  • Report Transform Marketing With Customer Journey Analytics

    Understand Customer Experiences To Improve Brand Perception, Lower Costs, And Stop Churn
    July 5, 2018 | Tina Moffett

    B2C marketers know that understanding customers' journeys is important, but they struggle to find and activate journey-related insights. Enter the discipline of customer journey analytics, which...

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