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Report The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q4 2019
The Nine Providers That Matter Most And How They Stack Up
November 19, 2019 | Rusty WarnerIn our 40-criterion evaluation of cross-channel campaign management (independent platforms) providers, we identified the nine most significant ones — Cheetah Digital, Emarsys, Episerver, Evergage,...
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Report Now Tech: Cross-Channel Campaign Management, Q2 2019
Forrester's Overview Of 42 Cross-Channel Campaign Management Providers
May 17, 2019 | Rusty WarnerB2C marketers, you can use cross-channel campaign management (CCCM) offerings to better understand your customers, execute your brand strategy across channels, and orchestrate digital and offline...
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Report Now Tech: Real-Time Interaction Management, Q1 2019
Forrester's Overview Of 42 RTIM Providers
January 11, 2019 | Rusty WarnerB2C marketers can use real-time interaction management (RTIM) offerings to orchestrate contextually relevant customer experiences (CX), address customer expectations for mutual value exchanges with...