Search Results
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Report Email Deliverability's Higher Calling
Deliverability Fundamentals Improve Customer Relationships
August 5, 2019 | Shar VanBoskirkDeliverability has resurfaced as a tactical concern for email marketers because of new regulations and ISP upgrades. For smooth sailing into the inbox, B2C marketers should ace the basics and use...
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Report The Best And Worst Of Email Marketing, 2019
Small Improvements Will Boost Response Rates And Sales
July 22, 2019 | Shar VanBoskirkThis report identifies the small fixes that every B2C marketer can make to their email marketing campaigns in order to boost performance. Forrester reviewed 100 email marketing campaigns across...
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Report The Email Marketing Review
Evaluate The Customer Centricity Of Your Email Programs
January 4, 2019 | Shar VanBoskirkThis report for B2C marketers explains how to assess email marketing capabilities as well as the quality of the user experience for recipients of marketing emails. Like Forrester's other heuristic...
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Report Empowered Customers Inspire Email Innovation
Your Best Subscribers Will Help You Do More With Email
October 26, 2018 | Shar VanBoskirkForrester routinely studies its consumer data to understand attitudes toward email marketing. This time, we applied Forrester's Empowered Customer Segmentation to our analysis to learn how the most...
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Report Now Tech: Email Marketing Vendors, Q3 2018
Forrester's Overview Of 38 Email Marketing Vendors
August 20, 2018 | Shar VanBoskirkYou can use email marketing vendors to deploy compliant email messages and innovate with the email medium. But to access these benefits, you'll first have to select from a diverse set of vendors —...
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Report The Forrester Wave™: Email Marketing Service Providers, Q2 2018
The Eight Providers That Matter Most And How They Stack Up
June 20, 2018 | Shar VanBoskirkIn our 26-criteria evaluation of email marketing service providers, we identified the eight most significant ones — Adobe, Cheetah Digital, Epsilon, IBM, Oracle, Salesforce, Yes Lifecycle...