159 results in Reports
 
Sort by:
Refine
  • Strategy Planning & Governance

Search Results

  • Report Forrester Infographic: The Insights-Driven Business Responsibility Matrix

    Maturity, Company Size, And Diversification Dictate Roles And Responsibilities
    January 7, 2020 | Boris Evelson

    Everyone's job is no one's job — which is why you need a clear responsibility and ownership matrix, especially for data and analytics roles and responsibilities within a company. The...

  • Report Put The Business Back In Your Data Management Business Case

    Business Case: The Data Management Playbook
    January 2, 2020 | Michele Goetz

    Be customer driven: It's time for enterprise architects to put the business back in the business case. Partner with business stakeholders to define where and how data will advance the business and...

  • Report New Tech: Decentralized Digital Identity (DDID), Q1 2020

    Forrester's Landscape Overview Of 21 Providers
    January 2, 2020 | Andras Cser, Fatemeh Khatibloo

    Today's digital identity frameworks are centralized, suffer from a lack of trust, aren't portable, and don't give consumers control. As the boundary between physical and digital interactions...

  • Report You Don't Need A "Social Marketing" Strategy

    Vision: The Social Marketing Playbook
    December 27, 2019 | Melissa Parrish, Jessica Liu

    Most marketers use social media, but few can quantify its value. In this report, we show how brands use social tactics to achieve marketing goals across the customer lifecycle and how they use...

  • Report Assess Your Agile Software Leadership Portfolio Management Maturity

    Assessment: The Agile Software Leadership Playbook
    December 19, 2019 | Margo Visitacion

    Strategic portfolio management (SPM) practices enable organizations to select and execute on the investments necessary to embrace Agile software leadership and a customer-obsessed operating model....

  • Report Help Your C-Suite See The Value Of Agile

    December 18, 2019 | Brian Hopkins

    Agile development is a mature strategy for delivering capability in the face of constantly changing requirements and unknowns. However, misuse and overuse have corrupted its initial intent. Today,...

  • Report The Forrester Wave™: eProcurement Platforms, Q4 2019

    The 12 Providers That Matter Most And How They Stack Up
    December 10, 2019 | Duncan Jones

    In our 31-criterion evaluation of eProcurement platform providers, we identified the 12 most significant ones — Basware, Coupa, GEP, Infor, Ivalua, JAGGAER, Oracle, SAP, Synertrade, Tradeshift,...

  • Report The Hole In Oracle's Cloud Strategy

    Oracle's Focus On Apps And Database Customers Leaves Out New Developers For Now
    December 9, 2019 | John R. Rymer

    Many application development and delivery (AD&D) pros are confused or dismissive about Oracle's value as a vendor of public cloud services. After a year of leadership turmoil, Oracle has settled on...

  • Report Use Strategic Roadmaps To Drive Product Portfolios

    Roadmap: The Agile Software Leadership Playbook
    November 19, 2019 | Margo Visitacion

    To carry through on strategies that enhance customer experience, executives continually urge dev teams to deliver value faster. Sustaining this requires clear insight into strategy and assessing...

  • Report The Roadmap For Delivering Customer-Obsessed IT Transformation

    The Strategy Report In The IT Transformation Playbook

    To deliver on the promise of customer obsession, firms must pursue technology-driven innovation. As a CIO, CTO, or other key technology leader, you need to craft a plan tuned to your specific...

  • Report Create A Loyalty Strategy, Not Just A Rewards Program

    Executive Overview: The Customer Loyalty Playbook
    November 15, 2019 | Emily Collins

    Earning customer loyalty demands more than implementing a rewards program. Strategies that rely purely on loyalty programs offering points and discounts miss an opportunity to drive deeper...

  • Report Key Attributes Of An Adaptive Operating Model

    Develop Your Operating Model Around Strategy, Operations, And Leadership
    November 12, 2019 | Gordon Barnett

    Too often organizations view IT transformation purely from a technology perspective. Although it's important to understand how to prioritize technology that boosts customer experiences while...

  • Report The Forrester Wave™: Strategic Portfolio Management For Agile Organizations, Q4 2019

    The Eight Providers That Matter Most And How They Stack Up
    November 5, 2019 | Margo Visitacion

    In our 22-criterion evaluation of strategic portfolio management (SPM) providers for Agile organizations, we identified the eight most significant ones — Aha! Labs, Atlassian, Broadcom, CollabNet...

  • Report Best Practices: Government Cloud Usage

    Tackling Contracts, Culture, And Regulation
    November 4, 2019 | Lauren E. Nelson, Rick Parrish

    There's no such thing as a one-size-fits-all cloud strategy. Government opportunities and constraints differ from those of the private sector in many ways. To identify the top pathways for cloud...

  • Report Predictions 2020: Cloud Computing

    New Hyperscale Alliances, Cloud-Native Innovations, And Security Demands Will Reshape The Cloud Battleground — Again

    More than any other force, cloud computing has reshaped the business technology landscape. In 2020, cloud application, platform, infrastructure, and management vendors will battle fiercely for...

  • Report Predictions 2020: DevOps

    Firms Will Embrace New Customer-Centric Approaches As DevOps Speeds Falter

    DevOps continues to capture hearts and minds. However, with release speeds slowing, it's experiencing an inflection point. To succeed, integrated DevOps teams must perceive this inflection point as...

  • Report Now Tech: eProcurement, Q4 2019

    Forrester's Overview Of 26 eProcurement Providers
    October 21, 2019 | Duncan Jones

    You can use eProcurement platforms to enable employees to buy products and services quickly and safely and increase compliance with sourcing strategies by guiding users to preferred suppliers. To...

  • Report A Practical Guide To Modern Content Strategy

    How Tech Leaders Can Avoid Going Down The Content Rabbit Hole
    October 21, 2019 | Mark Grannan

    Common pitfalls hobble new content projects. Often, digital business leaders try to fix all of the problems; this approach will stall out. Or, they work outside of existing systems and processes;...

  • Report Build A Dynamic Digital Banking Roadmap

    Roadmap: The Digital Banking Strategy Playbook
    October 18, 2019 | Peter Wannemacher

    Digital business leaders at banks are tasked with articulating a vision of the future and a strategic plan for getting there. But moving from vision to action isn't easy, so banks need a roadmap...

  • Report Cloud Powers The Modern Adaptive Enterprise

    Vision: The Cloud Computing Playbook
    October 11, 2019 | Dave Bartoletti

    Cloud is no longer tactical but rather a strategic enabler of connected platform economies. Infrastructure and operations (I&O) leaders must orchestrate cloud ecosystems that link employees,...

  • Report Best Practices: Cloud Governance

    Processes: The Cloud Computing Playbook
    October 9, 2019 | Andras Cser, Lauren E. Nelson

    Transitioning workloads and data to the cloud is unstoppable — but the most difficult question is how to govern the process so you have a predictable, accountable, and scalable transition that...

  • Report European Tech Market Outlook For 2019 To 2020

    Continued Weak Economic Growth Holds Back The Value Of Technology
    October 9, 2019 | Andrew Bartels

    European CIOs should expect more challenging economic conditions in 2019 and especially in 2020, which will constrain tech budget growth. CIOs in the UK and Italy should brace for tech budget cuts:...

  • Report How To Succeed With Marketplace Business Models In Financial Services

    Hint: Build A Collaborative Business Model Strategy
    October 8, 2019 | Jacob Morgan

    The financial service industry is not immune to platform-driven change, of which the marketplace approach is the most likely winner. This report distills best practices from firms at the forefront...

  • Report Omnichannel Advertising Mastery Is A Journey That Starts By Looking Inward

    Assessment: The Omnichannel Advertising Playbook
    October 2, 2019 | Joanna O'Connell

    B2C marketers are tasked with the difficult job of generating revenue while improving consumer ad experiences. Unfortunately, not all marketers have achieved the level of advertising maturity...

  • Report Make Customer Lifetime Value Your Polaris For Long-Term Growth

    This Customer-Obsessed Metric Brightens The Path To Profitability
    September 26, 2019 | Brandon Purcell, Allison Snow

    Customer lifetime value (CLV) — isn't new, but it's gaining traction as customer insights (CI) professionals seek to maximize efficiency, demonstrate economic value, and leverage advances in data...

Content Type

Apply

Filters

Region