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  • Report Smart Homes Advance Toward Subscription Living

    How The Subscription Economy Will Drive Smart Home Adoption
    March 12, 2018 | Frank Gillett

    Smart home providers and technologies will remain fractured into different experiences and markets, such as personal care, lighting, and food. That's because consumers spend household money with a...

  • Report Brief: Measuring Hyperadoption

    Adoption Readiness Is Five Times Higher Today Than A Decade Ago
    February 17, 2016 | James McQuivey, PhD

    We live in an age of consumer hyperadoption, a period defined by the rapid and unprecedented uptake of new devices and experiences. To measure the rise of hyperadoption, Forrester examined its...

  • Report The Personal Cloud: Transforming Personal Computing, Mobile, And Web Markets

    An Empowered Report: Sizing The Opportunity As Individuals Embrace New Services For Managing Their Work And Personal Digital Lives
    June 6, 2011 | Frank Gillett

    The personal computing experience for individuals is broken, ruptured by the fragmentation of personal information across PCs and mobile devices and the scattering of content across a multitude of...

  • Report Leveraging Millennials To Drive Enterprise Social Initiatives

    April 28, 2011 | Rob Koplowitz

    Investments in enterprise social technology continue to rise. At the same time, the bet on enterprise social initiatives becomes increasingly strategic. The stakes are high, the risk of failure...

  • Report What You Need To Know About Third-Party Recommendation Engines

    November 18, 2010 | Sucharita Kodali

    eBusiness executives continue to look for new ways to increase their conversion rates and customer retention. In recent years, third-party recommendation engines, which have earned a reputation for...

  • Report 2010: A "Less Bad" Year For US Travel eBusiness

    Travel eBusiness Will Have To Work Hard To Engage Tentative Travel Spenders
    February 10, 2010 | Henry H. Harteveldt

    2010 will not be an easy year for travel sellers. Total US leisure and unmanaged travel sales in 2010 will be $2.3 billion below 2009 levels, although online travel sales are expected to increase...

  • Report Which Travelers Are Most And Least Optimistic About Their 2010 Financial Outlook?

    How Understanding These Travelers Spells Big Bucks For eBusiness
    February 10, 2010 | Henry H. Harteveldt, Elizabeth Stark

    The travel industry is coming out of 2009 like a war-battled soldier — exhausted and aching, but ready to take on another challenge. The good news is that 2010 looks to be a "less bad" year for...

  • Report Profiling US Gen Y Online Apparel Buyers

    January 15, 2010 | Patti Freeman Evans

    Gen Y online apparel buyers represent 21% of all online apparel buyers, being the second-largest group after Gen X. Seventy-four percent of Gen Y online apparel buyers are female and live in...

  • Report US Music Forecast, 2009 To 2014

    January 13, 2010 | Sonal Gandhi

    Recorded music revenues declined by more than half in the past decade. The downward trend will continue for the next few years, with revenues stabilizing at around $5.5 billion in 2014. The primary...

  • Report Building A Better Credit Card Web Site By Understanding How Consumers Choose A Card

    December 1, 2009 | Brad Strothkamp

    Forrester has published a report to help financial service product executives understand how consumers choose credit cards. This report is also critical for eBusiness and channel strategy...

  • Report How US Consumers Choose A Credit Card Provider

    Generations Show Markedly Different Use And Selection Of Credit Cards
    November 25, 2009 | Brad Strothkamp

    Credit card usage is a hot topic these days as consumers change the way they use credit cards and the amount of credit they use. To better understand the state of credit in the US, Forrester...

  • Report Outlook For European Online Christmas Sales, 2009

    A Bright Spot In An Otherwise Uninspiring Retail Marketplace
    November 4, 2009 | Patti Freeman Evans, Lauriane Camus

    This year, the crucial run-up to Christmas shows more optimism compared with last year. Still, consumer sentiment remains fragile, and most retailers remain cautious: Most European Net users are...

  • Report Online Baby Boomers: A Demographic Profile

    November 2, 2009 | Ina Mitskaviets

    Online boomers comprise more than one-third of the online population in the US and wield significant purchasing power online because of their higher household income levels, employment status, and...

  • Report Rewrite The Netbook Story For Business Technology Buyers

    Position Netbooks For Business Use — Especially In Emerging Markets
    October 9, 2009 | Jennifer Belissent, PhD

    For a device that originated in the concept of the $100-laptop, the netbook certainly hasn't been fully marketed to emerging markets. Nor have firms really marketed netbooks for serious business...

  • Report Affluent Online Buyers Are Negatively Affected By The Down Economy

    But They Are More Optimistic About The Future Than Average Online Buyers
    September 15, 2009 | Patti Freeman Evans

    In spite of their assets and optimism about their financial future and that of the US economy, more affluent online buyers believe that they have been negatively affected by the latest economic...

  • Report Tactics To Attract Recession-Weary Online Buyers Around The Globe

    September 4, 2009 | Zia Daniell Wigder

    Despite early signs of a global recovery, online shoppers in all regions of the world continue to be cautious in making purchase decisions. Consumers today are visiting a variety of sites before...

  • Report Technographics® Survey Highlights: Shopping Habits Of Loyalty Program Subscribers

    September 4, 2009 | Jacqueline Anderson

    This highlight deck summarizes the key findings related to loyalty programs from Forrester's North American Technographics Retail Online Survey, Q3 2009 (US). This is the second survey highlight in...

  • Report Europe's Online Travelers Challenge European Online Travel Success

    September 3, 2009 | Henry H. Harteveldt

    In Europe, 73% of travelers are now online, up from 64% in 2007. They, however, feel the brunt of the recession — 38% of European travelers are financially worse off now than they were a year ago....

  • Report Technographics® Survey Highlight: Hispanic Technographics Media And Marketing Phone Survey, Q1 2009 (US)

    August 13, 2009 | Tamara Barber

    This highlight deck summarizes the key findings from Forrester's Hispanic Technographics Media and Marketing Phone Survey, Q1 2009.

  • Report Using Digital Channels To Calm The Angry Traveler

    August 4, 2009 | Henry H. Harteveldt

    Travelers are fed up. There are 15% fewer travelers who enjoy using the Web in 2009 than there were in 2007. Just one in three US online travelers feels that travel Web sites do a good job...

  • Report Profiling The Multichannel Consumer

    How Retailers Can Enable Multichannel Consumer Behavior
    July 29, 2009 | Patti Freeman Evans

    Seventy percent of US online consumers research products online and purchase them offline. Based on this behavior, Forrester has identified two consumer categories: multichannel buyers and online...

  • Report Trends 2009: European Online Retail

    July 13, 2009 | Victoria Bracewell Lewis

    It's official. Europe is in a recession. All of the major markets in Western Europe have declared their economies to be in decline. The question being asked by eBusiness and channel strategy...

  • Report Seize The Marketing Opportunity In Online Freebies, Samples, And Coupons

    European Net Users Who Show Interest In Online Promotions Are A Reactive Marketing Target
    July 8, 2009 | Lauriane Camus, Patti Freeman Evans

    Net users who look for discounts and free products online tend to make more money and react more positively to email promotions than those who don't. They also come across as very social...

  • Report Technographics® Survey Highlight: North American Technographics Retail Online Survey, Q1 2009 (US)

    June 17, 2009 | Corina Matiesanu

    This highlight deck summarizes the key findings from Forrester’s North American Technographics Retail Online Survey, Q1 2009 (US). This deck covers the impact of the economy on shopping behaviors,...

  • Report Holiday 2008 Postmortem: How The Past Holiday Season Influenced Online Buyer Behavior

    May 13, 2009 | Patti Freeman Evans

    2008 online holiday sales experienced the lowest increase in the past 10 years — 5%. The number of online holiday buyers was meanwhile up 11% from the same period in 2007, which maintained the...

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