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  • Report From Mobile Government To Mobility Enablement

    Governments Not Only Embrace The Mobile Mind Shift, They Enable It
    May 7, 2014 | Jennifer Belissent, PhD

    In the age of the customer, government organizations must understand and address the needs of their citizens. For governments, it's the "age of the citizen," with demands for greater transparency...

  • Report Brief: Samsung Knox 2.0 Chases The Secure Mobile Market

    But Do Customers Need Another Vertical Enterprise Device Platform?
    April 9, 2014 | Henning Dransfeld, Christian Kane, Ted Schadler

    The relaunch of Samsung Knox 2.0 was widely talked about at this year's Mobile World Congress in Barcelona. Customers and partners voiced mixed views on the market potential and the impact Knox...

  • Report Benchmarking Mobile Engagement: Consumers And Employees Outpace CIOs' Readiness

    May 9, 2013 | Ted Schadler, Simon Yates

    Are you ready to serve your mobile customers on the device of their choice? Have you anticipated what apps they need next? And for employees, which apps are most important on smartphones? How many...

  • Report Windows: The Next Five Years

    As Mobile Device Sales Surpass PCs, CIOs Will Need To Corral A Troika Of OS Leaders
    October 22, 2012 | Frank E. Gillett

    The launch of Windows 8 is a major pivot point for Microsoft — and for IT leaders and the individuals they support. The new Windows 8 user experience (UX) and programming model will transform the...

  • Report Leveraging Millennials To Drive Enterprise Social Initiatives

    April 28, 2011 | Rob Koplowitz

    Investments in enterprise social technology continue to rise. At the same time, the bet on enterprise social initiatives becomes increasingly strategic. The stakes are high, the risk of failure...

  • Report Outlook For European Online Christmas Sales, 2009

    A Bright Spot In An Otherwise Uninspiring Retail Marketplace
    November 4, 2009 | Patti Freeman Evans, Lauriane Camus

    This year, the crucial run-up to Christmas shows more optimism compared with last year. Still, consumer sentiment remains fragile, and most retailers remain cautious: Most European Net users are...

  • Report Technographics® Survey Highlights: Online Retail In Europe

    September 28, 2009 | Corina Matiesanu

    This highlight deck summarizes the key findings related to retail from Forrester's European Technographics Benchmark Survey, Q2 2009. This is the first survey highlight in a series from the...

  • Report How Has The Recession Changed European Consumers' Attitudes Toward Brands?

    September 24, 2009 | Mary Beth Kemp

    Europeans are more pessimistic than North Americans about the evolution of their national economies. And they are feeling restrained personally too — 40% find themselves worse off than last year....

  • Report Tactics To Attract Recession-Weary Online Buyers Around The Globe

    September 4, 2009 | Zia Daniell Wigder

    Despite early signs of a global recovery, online shoppers in all regions of the world continue to be cautious in making purchase decisions. Consumers today are visiting a variety of sites before...

  • Report Europe's Online Travelers Challenge European Online Travel Success

    September 3, 2009 | Henry H. Harteveldt

    In Europe, 73% of travelers are now online, up from 64% in 2007. They, however, feel the brunt of the recession — 38% of European travelers are financially worse off now than they were a year ago....

  • Report Trends 2009: European Online Retail

    July 13, 2009 | Victoria Bracewell Lewis

    It's official. Europe is in a recession. All of the major markets in Western Europe have declared their economies to be in decline. The question being asked by eBusiness and channel strategy...

  • Report Seize The Marketing Opportunity In Online Freebies, Samples, And Coupons

    European Net Users Who Show Interest In Online Promotions Are A Reactive Marketing Target
    July 8, 2009 | Lauriane Camus, Patti Freeman Evans

    Net users who look for discounts and free products online tend to make more money and react more positively to email promotions than those who don't. They also come across as very social...

  • Report Trends 2009: European Retail Banking eBusiness And Channel Strategy

    The Financial Crisis And The Recession Have Changed Priorities For Executives
    May 12, 2009 | Benjamin Ensor

    Under the impact of the financial crisis and the recession, eBusiness and channel strategy executives at European retail banks will focus on retaining customers and increasing efficiency in 2009....

  • Report Technographics® Insight: Consumer Attitudes Toward The Economy And Personal Finance Across Europe

    April 3, 2009 | Olesia Klevchuk

    This Technographics Insight takes a look at attitudes toward current economic conditions in Europe. It examines how the positive or negative attitudes toward the future of the economy affect...

  • Report Four-Fifths Of European Net Users Have Cut Their Spending In The Past Year

    Net Users Have A Grim Outlook On The Economy And Their Finances
    March 10, 2009 | Alexander Hesse

    With the gloomy state of the economy dominating the headlines, we asked 14,230 European Net users about their expectations for the economy and their personal finances. Nearly three-fifths expect...

  • Report Trends 2009: Insurance eBusiness And Channel Strategy

    Navigating The Recession And Making Customers Happy
    January 9, 2009 | Chad Mitchell

    Insurance eBusiness and channel strategy executives can successfully navigate the recession in 2009 by focusing on retaining customers and increasing efficiency. In this environment, we expect to...

  • Report Recession Marketing

    Marketers Should Shift Budgets From Client Acquisition To Client Retention
    December 9, 2008 | Jaap Favier

    In a recession, consumers look for brands that they know and that support their need to connect to their peers. To thrive even in these economic hard times, brands can benefit by focusing more on...

  • Report How To Increase Grocery Sales In A Grim Economy

    Grocers Must Target Price-Sensitive, High-Spending Online Grocery Shoppers
    November 6, 2008 | Victoria Bracewell Lewis, Lauriane Camus

    Retailers must face facts: In this time of economic downturn, cash-strapped consumers across Europe and North America will increasingly shop around for bargains. Online grocery shoppers are high...

  • Report The Economic Downturn Sets Back The European Mobile Consumer Market

    Mobile Data Growth Is On Hold As Consumers Turn To SIM-Only Deals
    October 24, 2008 | Pete Nuthall

    The economic downturn won't put a dent in the European mobile penetration rate of 84%, but mobile services providers are feeling the impact of reduced usage and spending as consumers review their...

  • Report Mobile Internet Users Lead In Advanced Mobile Services' Adoption In Europe

    May 8, 2008 | Pete Nuthall

    A decade after accessing the Internet via a mobile phone became a reality, adoption is finally set to cross over into the mainstream. Regular mobile Internet users today are still more tech-savvy...

  • Report Technographics® Survey Highlights: European Technographics Online Consumer Technology Survey, Q4 2007

    April 15, 2008 | Joost van Kruijsdijk

    This highlight deck summarizes the key findings from Forrester's European Technographics Online Consumer Technology Survey, Q4 2007

  • Report Technographics® Insight: Polish Consumers Go Mobile

    April 11, 2008 | Reineke Reitsma

    This Technographics Insight takes a look at mobile penetration in Poland. It examines attrition of fixed line telephony and growth of mobile Internet in Poland.

  • Report Dutch Online Banking Forecast: 2008 To 2013

    April 7, 2008 | Alexander Hesse, Tim van Tongeren

    Internet banking is a huge success in the Netherlands. Due to rapid take-up in the last few years, online banking growth is now slowing down — 68% of Dutch consumers now bank online, the highest...

  • Report Italian Online Banking Forecast: 2008 To 2013

    February 5, 2008 | Alexander Hesse, Benjamin Ensor

    With only 15% of adults regularly banking online, Italy is still Western Europe's online banking laggard. Many Italians don't use the Net regularly, and those who do are far more reluctant to use...

  • Report French Online Banking Forecast: 2008 To 2013

    February 4, 2008 | Benjamin Ensor

    Online banking has grown steadily in France over the past decade, boosted by the growth in Net use overall, and is now used by 31% of adults, or 15 million people. We expect that growth to continue...

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