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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Forrester Infographic: The 3D Connected Consumer In Hong Kong

    Create A Portfolio Of Experiences That Maps To How Your Customers Connect
    March 19, 2020 | Xiaofeng Wang

    Three dimensions — devices, platforms, and channels — now define how connected consumers are, and brands must serve their customers wherever they are in these complex ecosystems. Digital business...

  • Report Forrester Infographic: Deliver Better Banking Experiences To Retain Indian Customers

    January 31, 2020 | Arnav Gupta

    In May 2019, Forrester surveyed 2,988 metropolitan Indian online adults to understand their expectations when interacting with Indian financial services firms. This report helps digital banking...

  • Report Forrester Infographic: Connected Shoppers In Southeast Asia

    Retailers Must Deliver Consistent Experiences Throughout Customers’ Shopping Journey
    November 25, 2019 | Xiaofeng Wang

    Consumers in Southeast Asia (SEA) are connected and channel-agnostic. Retailers and brands must invest in digital strategies and omnichannel retail to provide consistent shopping experiences....

  • Report Forrester Infographic: The 3D Connected Consumer In China

    Create A Portfolio Of Experiences That Maps To How Your Customers Connect
    October 1, 2019 | Xiaofeng Wang

    Three dimensions — devices, platforms, and channels — now define the degree to which consumers are connected; brands must serve their customers wherever they are in these complex ecosystems....

  • Report Indian Banks: Deliver Better Experiences Or Risk Losing Customers

    September 19, 2019 | Arnav Gupta

    Forrester recently surveyed 2,988 metropolitan Indian online adults to understand what they expect when interacting with Indian financial services firms. This infographic helps digital leaders at...

  • Report Consumers Are Connected; Companies Are Catching Up

    Mature Firms Adopt A Portfolio Of Technologies To Serve Their Customers
    June 28, 2019 | Julie Ask

    Forrester's Q2 2019 Global Emerging Technology Executive Online Survey assessed the digital portfolio initiatives of 134 firms. Most of the firms in this sample have undergone the greatest...

  • Report The 3D Connected Consumer In 2019

    Create A Portfolio Of Experiences That Maps To How Your Customers Connect
    June 20, 2019 | Julie Ask

    Three dimensions — devices, platforms, and channels — now define how connected consumers are, and brands must serve their customers wherever they are in these complex ecosystems. Digital business...

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