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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Smart Homes Advance Toward Subscription Living

    How The Subscription Economy Will Drive Smart Home Adoption
    March 12, 2018 | Frank Gillett

    Smart home providers and technologies will remain fractured into different experiences and markets, such as personal care, lighting, and food. That's because consumers spend household money with a...

  • Report A Consumer Market Researcher's Introduction To Consumer Spending In An Economic Recession

    February 2, 2009 | Reineke Reitsma

    In this economic recession, market researchers have to support product strategists to understand shifting consumer priorities. An evaluation of purchase intentions can determine which products...

  • Report Consumer Spending In An Economic Recession

    The Good, The Bad, And The Status Quo
    January 5, 2009 | Abe Garon, Paul Jackson

    In this economic recession, product strategists at consumer device and service firms are going to have to pay close attention to tightening budgets internally while staying on top of shifting...

  • Report Video Devices Vulnerable In A Down Economy

    Consumers Are Likely To Flee To Free Home Video Options
    October 14, 2008 | James McQuivey, PhD

    The global economic crisis hits people at all levels, constraining spending and making it difficult for new gadgets and devices to gain momentum. At the same time, economic difficulty tends to keep...

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