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  • J. P. Gownder

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  • Report It's Time For Home Server Solution Packages

    Partnerships Are The Top Priority For Home Server Product Strategists
    September 16, 2008 | J. P. Gownder

    The Windows Home Server market suffered a setback in 2008, harmed by a data corruption bug that took nine months to fix. Overall, the market remains at a very early stage of development: Few...

  • Report Home-Based Businesses Represent A Great Opportunity For PC-Related Products

    Target HBBs As A Special Subsegment Of The Consumer Market
    July 28, 2008 | J. P. Gownder

    Consumer product strategists in the PC market — PCs, PC peripherals, and software — are missing out on a fertile market opportunity: the home-based business (HBB) segment. Long ignored or treated...

  • Report Home Servers In The Digital Home

    Windows Home Server Will Accelerate Growth Of A New Product Category
    February 1, 2008 | J. P. Gownder

    Consumers' growing digital assets in the form of music, photos, and video will require backup, management, and streaming. In multiple-PC households, complexity has grown, while backup behavior has...

  • Report The Multi-HDTV Household Opportunity

    Marketing To Every Room In The House Will Raise Sales
    August 3, 2007 | J. P. Gownder

    Most technology marketers spend a great deal of their time wooing the majority of US households that still don't own a high-definition TV (HDTV). This singular focus is a mistake: Selling second,...

  • Report Gay, Lesbian, And Bisexual Technology Adoption, 2006

    May 11, 2007 | J. P. Gownder

    Although gay, lesbian, and bisexual (GLB) households represent a little more than 3% of all households, as a group they make an ideal segment for tech marketers to sell to -- they have more...

  • Report Most US Consumers Won't Pay For In-Home Services

    May 11, 2007 | J. P. Gownder

    Although just 5% of US consumers currently use in-home services (IHS), 27% are interested in using them in the future. Many "intenders" currently plan to spend less than $50 for IHS, so marketers...